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Why "Being Nice" at the Front Desk Is Costing You Thousands

Why "Being Nice" at the Front Desk Is Costing You Thousands

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Your front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust and belief—not just share info. Whether you're battling first-impression drop-offs or unsure how to train your front desk to close more trials, this episode gives you the mindset and method to turn polite conversations into powerful conversions.

Follow + review the show if you're ready to build a front desk that actually drives enrollment.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.