Why B2B marketers need case studies and success stories
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Why B2B marketers need case studies and success stories
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About this listen
B2B sales is a complex and challenging beast. But you can tame it by making the decision easier for your prospective client. That's where case studies and success stories come in.
On today's episode, Rachel and Dave make a captivating case for the case study, based on their decades' experience helping clients tell tales.
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