Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
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Why Authenticity Matters - Olek Loewenstein of TelevisaUnivision
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About this listen
This week's guest is Olek Loewenstein is President of Global Sports at TelevisaUnivision, the world's leading Spanish-language media company.
In our conversation, Olek talks about how his company approach soccer coverage and content for the Hispanic market; the changing habits of the viewer; the modern fan's loyalties and where non-Hispanic brands can get it wrong.
Plus some early insights into how the Club World Cup performed among Spanish language viewers.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.