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Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands

Why Accessibility Is Good Business: Callum Jackson on Building Inclusive Brands

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Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion. Callum breaks down the hidden costs of inaccessibility and explains why …

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.