Dan Franks—professor, data scientist, and co-founder of Optify—joins Paul Fernandez to unpack one of the biggest misconceptions in business right now: AI doesn’t make decisions. Humans do.

In this episode of Mastering Business Growth, Dan explains why over-relying on AI tools like ChatGPT and language models can lead to bad calls in business, especially when context, judgement, and trade-offs are involved.

We dive into pricing optimisation, e-commerce growth, and how to combine AI with real-world insight to scale profitably and stay in control.

🎙️ Key Highlights:

Why AI tools fall short in real business decision-making

The difference between information, context, and action

How Optify is helping brands optimise pricing (without A/B testing)

When AI helps—and when it quietly costs you money

What founders still need to master in an AI-powered world

📢 Enjoyed this episode?
LIKE, SUBSCRIBE, and hit the 🔔 for more strategic insights at the intersection of growth, AI, and founder-led decision-making.

At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk