Broadway has a marketing problem. But digital strategist and media mogul Katharine Quinn is on a mission to change that. In this episode of Leg Room, host Jake Lebowitz sits down with Katharine to break down the challenges (and opportunities) of Broadway’s digital landscape, why social media is often misunderstood in the industry, and how a viral trend can actually drive ticket sales.

From launching her company, And That’s Showbiz, to working on hit productions likeThe Great Gatsby andMaybe Happy Ending, Katharine shares insider knowledge on what it takes to build an engaged Broadway audience in a digital age. She reveals the politics behind marketing meetings, the struggle of getting buy-in from traditional producers, and how Broadway can learn from other entertainment industries to stay relevant.

If you’ve ever wondered how theater marketing actually works, why some shows become viral sensations, or what it takes to capture Gen Z’s attention, this is the convo for you.

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CHAPTERS

00:01 – Introduction

03:19 – The need for change in Broadway’s digital space

09:24 – Breaking barriers with Gatsby’s marketing approach

16:36 – The impact of social media on ticket sales and Broadway awareness

29:26 – Launching AND THAT’S SHOWBIZ

38:38 – Event-izing theater

47:03 – The process of creating and launching Broadway social content