About the Guest(s):

Trevor Houston is a dynamic career strategist and host of the "Who Ya Know Show," where he focuses on connecting professionals with job opportunities by leveraging the right networks. Driven by his passion for solving complex job market issues like ageism, Trevor combines his expertise with practical strategies to help job seekers level up and get noticed. His approach is underscored by a deep understanding of modern job search techniques and valuable insights into personal branding and adaptability.

Mark Elder is a seasoned professional with a strong background in career coaching and human resources. As a co-host of the "Who Ya Know Show," Mark delves into the nuanced challenges facing today's job seekers. He brings a wealth of knowledge and strategic advice, particularly around combating ageism and modernizing personal and professional profiles to suit current job market demands.

Episode Summary:

In this enlightening episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder confront the issue of ageism in the modern job market. They delve into how experienced professionals can transform their perceived age-related liabilities into significant assets by modernizing their public profiles, enhancing their adaptability, and leveraging their wisdom as a strategic advantage. Through this episode, the show provides crucial insights for job seekers looking to overcome barriers associated with age, emphasizing the importance of experience as a superpower rather than a drawback.

Trevor and Mark tackle misconceptions around ageism, outlining strategies that older workers can employ to remain competitive. From modernizing LinkedIn profiles to using strategic language in resumes, they share actionable tips, emphasizing adaptability and the importance of a multi-generational network. Highlighting the crucial role of continuous learning, they encourage older professionals to embrace new technologies and education opportunities. Key themes revolve around personal branding, adaptability, and collaboration, with a strong focus on turning wisdom into a marketable asset.

Resources:

• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Ageism by Showcasing Experience as a Superpower

(7:10) The Value of Expertise in Problem Solving

(7:58) Addressing Ageism and Modernizing Older Workers in the Workplace

(10:40) Generational Differences in Problem-Solving and Information Seeking

(17:44) Modernizing LinkedIn Profiles with AI Headshots

(19:31) Modernizing Resumes and Highlighting Adaptability Over Tenure

(26:16) Embracing Adaptability and Continuous Learning in a Rapidly Changing World

(35:47) Building Multi-Generational Networks for Career Advancement

(42:05) Strategies for Overcoming Ageism and Enhancing Digital Presence

About the Guest(s):

Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market.

Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence.

Episode Summary:

In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status.

The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking.

Resources:

• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Becoming Undeniably Visible in the Job Market

(6:48) Debating Contentment Versus Ambition in Career Success

(13:23) The Necessity of Personal Branding in Today's Digital World

(15:58) Roger Wakefield's Success Through YouTube Personal Branding

(19:11) Building a Personal Brand to Enhance Job Search Success

(22:56) Building a Personal Brand for Career Success

(25:28) The Power of Storytelling and Value-Based Content in Branding

(31:36) The Importance of Problem-Solving in Job Interviews

(36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT

(40:49) Authenticity Over Perfection in Job Interviews

(47:31) Embracing Imperfection and Authenticity in Personal Branding

(50:52) Building a Personal Brand Through Consistent Content Creation

(53:46) The Importance of Consistent Branding Across All Platforms

(56:06) Building Your Brand and Network with Consistency and Engagement

(59:19) Balancing Notifications and Credibility in Professional Communication

(1:02:28) Discipline and Consistency Lead to Transformation

(1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn

(1:07:32) Using Video Comments to Boost Engagement on Social Media

(1:12:38) Building Visibility and Engagement for Career Success

(1:18:56) Leveraging Testimonials and Video Content for Personal Branding

(1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns

About the Guest(s):

Dr. Guitta Harb is a renowned cosmetic dentist, entrepreneur, and podcast host originally from Beirut, Lebanon. With a background steeped in resilience and transformation, Dr. Harb emerged from a childhood marked by war to become a leading figure in cosmetic dentistry, specializing in smile makeovers and veneers. She is also the host of the "Smile Diaries" podcast, where she explores the stories behind the smiles of successful individuals. Dr. Harb is an influencer and motivational speaker, sharing her journey of enduring and overcoming to inspire others.

Episode Summary:

In this engaging episode of the "Who You Know Show," host Trevor Houston is joined by Dr. Guitta Harb, a testament to resilience and positive transformation. Dr. Harb shares her compelling journey from a war-torn Beirut upbringing to establishing herself as a pioneering force in cosmetic dentistry and beyond. This episode delves into how Dr. Harb's experiences imbued her with a unique mindset and discipline, enabling her to navigate life’s complexities with decisiveness and gratitude.

Throughout the episode, Dr. Harb speaks to the importance of a positive mindset, discipline, and resilience. She recounts how early life struggles shaped her outlook on life and contributed to her current success as a dentist, entrepreneur, and podcast host. Dr. Harb also highlights the transformative power of routine, detailing her morning rituals that set the tone for productivity and well-being. This conversation is rich with wisdom for anyone dealing with adversity or seeking to improve their quality of life by embracing disciplined living and self-awareness.

Resources:

Dr. Guitta Harb LinkedIn: https://www.linkedin.com/in/guitta-harb-84a698a7/

Dr. Guitta Harb Instagram: https://www.instagram.com/therealocdentist?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Resilience and Transformation: Dr. Guitta Harb's Journey

(7:14) Adapting Through Hard Times and Building Resilience

(11:15) Parenting, War Stories, and the Impact of Sheltered Upbringings

(18:30) Unresolved Childhood Trauma and Its Impact on Adult Life

(22:59) The Impact of Media on Sleep and Mental Health

(26:01) The Importance of Self-Care to Avoid Burnout

(28:21) The Transformative Power of a Morning Routine

(33:01) Breaking the Cycle of Late-Night TV for Better Sleep

(34:33) Replacing TV with Meditation for a Healthier Lifestyle

(37:10) Creating Effective Night Routines for Better Morning Productivity

(41:21) Transforming Adversity Into Resilience and Purposeful Living

(44:05) From Dentistry to Influencer: Dr. Guitta Harb's Multifaceted Journey

(49:02) Overcoming Barriers to Start a Podcast

(52:27) The Key Holder and Smile Diaries with Dr. Guitta Harb

About the Guest(s):

Boaz Rauchwerger is a world-renowned speaker and business consultant, known for his dynamic presentations and innovative approach to personal and professional development. Boaz has a rich background as a radio newscaster and TV producer, and he has been named Speaker of the Year for Vistage, the world's largest organization of CEOs. With over 21 years of experience, he has worked with some of the world's top brands, including American Airlines, Toyota, and Time Warner, leveraging ancient secrets to address modern-day challenges.

Episode Summary:

In this insightful episode of the Who You Know Show, hosted by Trevor Houston and co-host Mark Elder, the conversation centers around creating opportunities in both personal and professional spheres. Boaz Rauchwerger shares his transformative ideas by revisiting age-old principles to solve contemporary problems. Listeners are introduced to innovative strategies for career success, including a unique method for securing a job and Boaz's highly acclaimed Tiberius Success Formula. His strategies emphasize consistency, creativity, and mindset transformation to break through limiting beliefs and achieve excellence.

This episode is packed with practical advice that can revolutionize how individuals perceive job searching and professional growth. Boaz stresses the power of affirmations, personalization in communication, and the significance of a positive mindset. He advocates for creating unique opportunities rather than waiting for them to appear, illustrating his point with the FedEx campaign strategy for job seekers. Whether you're in career transition or simply seeking personal development, this episode offers invaluable insights into reshaping your life trajectory. Engage with Boaz's unwavering belief in personal accountability and the actionable guidance offered to set yourself apart in a competitive world.

Resources:

• Boaz Rauchwerger LinkedIn: https://www.linkedin.com/in/boaz-rauchwerger/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Transforming Lives Through Appreciation and Ancient Secrets

(4:00) Harnessing Positive Affirmations and Accountability for Success

(10:49) The Power of Repetition in Personal Development

(14:22) Creative Job Hunting Strategies to Capture CEO Attention

(23:00) The Power of Handwritten Notes in Business Networking

(25:35) Harnessing Video Texts for Personalized and Effective Communication

(31:19) Six Steps to Achieve Success and Prosperity

(35:25) Changing Your Attitude Toward Money to Attract Wealth

(41:51) Personal Growth Through Self-Reflection and Positive Focus

(45:59) Building Strong Relationships Through Appreciation and Communication

(48:37) Boosting Success Through Positive Attitude and Mental Resilience

(56:35) Creative Job Search Strategies and the 11-Week Campaign

(59:38) Boaz Rauchwerger Shares Memory Techniques and Contact Information

About the Guest(s):

Isaac Carter is a seasoned professional with over 20 years of experience as a data architect. Along with his expertise in coding and technology development, Isaac is committed to fostering innovation and supporting tech startups. He works closely with Vanny Maltez Navarro, who has a robust background in legal and finance sectors. Together, they have championed numerous tech startups to success through their involvement with Code Launch events, bringing extensive technical and business insights to the table.

Episode Summary:

In this empowering episode of the "Who You Know Show," host Trevor Houston delves into the world of tech startups with guests Isaac and Vanny, renowned champions at Code Launch 2024. The episode sheds light on the critical issue of product market fit, which is often the pitfall for many startups, reflecting on how 40% fail due to this oversight. Isaac and Vanny introduce their strategic approach to guide startups towards market success by focusing on market needs and not just technology.

As Isaac and Vanny share their experiences from the world of startups, they underscore the importance of balancing technological innovation with strong market strategies. Utilizing their backgrounds in data architecture, legal, and finance, they mentor new businesses to align their product offerings with market demands. With insights into how they have helped tech startups innovate and adapt, listeners are treated to fascinating stories of innovation, mentorship, and success. Coding expertise combined with a strategic business mindset is what Isaac and Vanny offer the next generation of tech leaders, proving that with the right guidance, startups can become economic powerhouses.

Resources:

• Isaac Carter LinkedIn:https://www.linkedin.com/in/isaac-carter/recent-activity/all/
• Vanny Maltez Navarro LinkedIn:https://www.linkedin.com/in/vanny-maltez-navarro-6a595b59/
• Career Transition Summit:https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Empowering Startups Through Market-Focused Tech and Business Coaching

(2:28) Balancing Technology and Market Needs in Startup Success

(4:43) Flexibility and Adaptation in Startup Success

(6:46) Empowering Tech Leaders and Creating Opportunities in Central America

About the Guest(s):

Rachel Cruze:

Rachel Cruze is a finance speaker, and author, best known as the daughter of renowned financial professional Dave Ramsey. With a mission to educate and empower individuals on their financial journey, Rachel has authored multiple best-selling books, including Love Your Life, Not Theirs and Smart Money Smart Kids. She co-hosts The Rachel Cruze Show and has a knack for breaking down complex financial topics into practical steps for everyday people. Rachel is also a prominent personality at Ramsey Solutions, where she continues to influence and inspire through her various roles.

Episode Summary:

In this illuminating episode of the Who Ya Know Show, host Trevor Houston welcomes finance professional Rachel Cruze to discuss the art of financial intentionality and contentment. Rachel delves into her upbringing as the daughter of Dave Ramsey, sharing how her parents' approach to financial education shaped her perspective. She reflects on the lessons learned from her parents' bankruptcy and how those experiences have influenced her work today. Rachel also highlights the importance of budgeting, intentional spending, and the emotional aspects of money management. The conversation transitions into a detailed analysis of modern financial challenges, emphasizing the need for intentionality in money management. Rachel shares strategies for creating effective budgets, reducing financial stress, and cultivating a mindset of contentment and gratitude. She touches on the pitfalls of a victim mentality and the societal pressures that often lead individuals to equate their net worth with their self-worth. Rachel's insights are both practical and profound, offering listeners actionable steps to take control of their financial future.

Resources:

• Rachel Cruze's Book:https://ter.li/0uz692
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Growing Up With Financial Lessons From Dave Ramsey

(4:49) The Emotional and Psychological Impact of Money and Financial Struggles

(13:29) The Power of Gratitude and Overcoming Adversity

(23:28) The Importance of Being Intentional With Your Money

(31:26) The Importance of Financial Literacy and Early Education

(35:40) Navigating Envy and Criticism in the Age of Social Media

(40:11) Father-Son Bonding Through Dollar-for-Dollar Incentives

(41:05) Rachel Cruze on Financial Wisdom and Hope