About the Guest(s):

Melissa Walker

Melissa Walker is a dedicated HR professional and consultant with a rich history of leadership roles in talent acquisition and human resources. Known for her innovative approach in helping veterans transition into the workplace, Melissa started her company, Next Career, to make a meaningful impact by focusing on training and aligning veterans with corporate opportunities. With experience leading global teams and consulting for major organizations, she excels in HR business partnering, project management, and technical integrations, especially in AI solutions. Melissa is passionate about creating people-centric workplaces and leveraging her expertise to foster organizational growth.

Episode Summary:

In this engaging episode of "Who You Know," host Trevor Houston sits down with Melissa Walker to explore the dynamics of job searching, networking, and evolving career landscapes. This episode is a heartfelt homage to Melissa for believing in Trevor during the early days of his career. As Trevor and Melissa retrace the journey from the inception of Melissa's show to her current job search phase, they delve deep into the challenges and strategies of landing full-time roles in today's corporate environment, prominently highlighting the importance of networking and leveraging one's personal brand.

Melissa shares candid insights into the difficulties of the modern job market, emphasizing how her extensive consulting experience, though valuable, poses unique challenges in returning to in-house roles. They discuss various job search methodologies, including leveraging AI tools across platforms such as LinkedIn, Indeed, and Glassdoor, and contemplate unconventional yet potent tactics such as launching personal podcasts and content creation to potentially boost inbound job opportunities. The conversation underscores reciprocity, networking, and the critical function of human connections in successfully navigating career transitions.

Resources:

• Melissa Walker LinkedIn: https://www.linkedin.com/in/melissamwalker/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Introduction and Melissa's Career Goals

(1:31) Recap of How the Show and Relationship Began

(3:28) Melissa's Background and Career Path

(8:02) Challenges in Job Searching for Melissa

(10:09) Exploring Job Search Strategies and Networks

(15:26) Discussing Commission Jobs and Challenges

(19:35) Reverse Engineering the Job Search System

(25:35) The Role of Marketing in Career Search

(31:30) Concerns About AI and Its Implications

(43:24) The Dynamics of Human Element in Job Search

(49:20) Podcasting as a Job Search Tool

(1:00:08) Content Creation and Visibility Strategy

(1:09:10) Reciprocity and Networking for Job Search

(1:16:04) Addressing LinkedIn and Profile Optimization

(1:25:24) Closing Thoughts on Helping Others

About the Guest(s):

Nikki Duncan is a seasoned strategic operations and process project management leader known for her prowess in change management and streamlining organizational processes. With a career that spans various operational achievements, she has a knack for identifying inefficiencies, implementing solutions, and leveraging data for impactful business decisions. Nikki is also a prolific content creator with 23 published romance novels and is currently working on a cookbook to address food allergies.

Episode Summary:

In this engaging episode of the "Who You Know" show, Trevor Houston sits down with Nikki Duncan to explore the evolving relationship between technology, particularly AI, and the human workforce. Nikki shares her optimistic belief that while AI offers efficiency, it will not replace the human element in businesses unless individuals choose not to adapt. They dive into how embracing change and leveraging AI can smooth out complexities in project management, giving listeners an overview of how Nikki's strategic insight helps companies streamline their operations and improve efficiency.

The conversation shifts focus to Nikki's career transformation journey as she pursues new opportunities post-COVID. She delves into her strategic job search methodologies, discussing her approach to making connections through LinkedIn, the creation of a compelling video resume, and developing engaging content. Throughout the episode, Nikki emphasizes the importance of personal branding and the power of content creation to land career-defining opportunities. Listeners gain valuable insights into utilizing modern tools and networking strategies to enhance one's job search success and professional relationships.

Resources:

• Nikki Duncan on LinkedIn: https://www.linkedin.com/in/nikkiduncanpmp/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Nikki Duncan: The Lion Tamer of Strategic Operations

(4:07) Transforming Customer Experience Through Data-Driven Insights

(7:50) People-First Project Management

(9:42) Balancing AI Advancements and Human Roles

(14:55) Building Community and Trust During the Pandemic

(25:35) Nikki's Personal Brand and Overcoming ADHD Challenges

(31:43) Neurogum’s Rise: Joe Rogan Influence & Shark Tank Rejection

(33:24) Job Search Journey and Video Resume Success

(35:58) Video Resumes for Strategic Networking and Job Applications

(43:45) Finding the Right Company Fit & Overcoming Job Search Challenges

(53:48) Leveraging AI for Job Search and Deep Research

(56:58) Networking and Job Application Success Strategies

(1:01:57) Leveraging LinkedIn for Career Growth and Personal Branding

(1:09:07) Content Strategies for Networking and Job Opportunities

(1:15:35) Embracing Uncomfortable Growth Through Podcasting

(1:21:19) Balancing Book Writing and LinkedIn Presence

(1:25:39) Clear vs Clever Podcast Titles

(1:28:14) Understanding NFTs and Digital Art

(1:29:46) Leveraging Podcasts for Networking and Career Growth

About the Guest(s):

Trevor Houston - Trevor Houston is a dynamic host and motivational speaker known for his inspirational podcast, "Who You Know Show." With a strong background in sales, Trevor overcame personal and professional setbacks during the Great Recession to become a top producer in the automotive industry. He later transitioned into a successful career in financial services. Trevor passionately helps others navigate career transitions, emphasizing the importance of networking and personal branding.

Episode Summary:

In this riveting episode of the "Who You Know Show," host Trevor Houston delves into the powerful theme of turning setbacks into opportunities for growth. As a beacon of hope for those facing rejection and career transitions, Trevor shares his personal journey of overcoming adversity, illustrating how rejection can serve as a redirection to success. By tapping into his experiences of being fired during the Great Recession, Trevor offers profound insights into rebounding from professional hurdles and finding new pathways to success.

Throughout the episode, Trevor emphasizes the significance of shifting mindsets and leveraging personal stories for growth. He discusses the intricate process of transforming rejection into redirection and how these experiences can serve as pivotal moments for realigning one's career trajectory. With SEO keywords such as "career transition," "rejection," "job search," and "networking," Trevor highlights actionable strategies for overcoming professional setbacks and setting the stage for a successful and fulfilling career journey.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Turning Rejection Into Opportunity and Mindset Shifts

(2:13) Toxic Masculinity and Exciting Experiences at Harley Davidson

(5:13) Unjust Firing Amid Economic Turmoil and Workplace Deception

(10:33) Overcoming Rejection and Thriving in Career Transitions

(16:54) Turning Rejection Into Redirection and Purpose

About the Guest(s):

Trevor Houston: Trevor Houston is an inspirational speaker, podcast host, and community builder dedicated to reshaping the narratives of job seekers across the nation. Formerly a top producer in the auto industry, Trevor transitioned to financial services and later became a beacon of hope for professionals in career transitions, guiding thousands to renewed purpose and opportunity. He is the creator and host of the "Who You Know Show," a platform actively transforming lives by connecting individuals to networks and opportunities beyond what they thought possible.

Episode Summary:

In this compelling episode of the "Who You Know Show," host Trevor Houston delves deep into how personal and professional upheavals led to his impactful mission of assisting job seekers. Trevor reflects on his journey from being a top performer in the auto industry to facing significant challenges when transitioning into financial services. His heartfelt story resonates with anyone who has faced career setbacks, illustrating how embracing one's pain can lead to a greater purpose. The episode showcases Trevor's transition from a traditional sales approach to becoming a problem-solver and community builder, revealing powerful insights into leveraging personal challenges for communal benefit.

Through careful storytelling, Trevor Houston captivates listeners with lessons on the power of networking, the importance of serving others, and the transformative impact of helping those in need. Rooted in the principle of reciprocity, the episode underscores the need for a paradigm shift from self-centered ambitions to service-oriented goals, leading to profound personal and professional fulfillment.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Turning Pain Into Purpose Through Helping Others
(3:11) Breaking Free from Corporate Politics to Pursue Entrepreneurship
(14:12) Lessons Learned from Transitioning from Car Sales to Financial Services
(18:01) Struggling with Identity and Success After Hitting Rock Bottom
(20:29) A Chance Encounter Led to a Career in Helping Others
(27:26) Building Trust and Networks Through Selfless Service
(36:19) Overcoming Fear to Launch a Long-Running Podcast
(38:55) Empowering Job Seekers Through Innovative Networking and Strategies
(44:43) The Power of Personalized Video in Job Hunting
(47:50) Transformative Impact of Purpose-Driven Financial Services and Job Support
(53:19) Finding Purpose Through Service and Authentic Storytelling

About the Guest(s):

Trevor Houston is a dynamic career strategist known for empowering job seekers to overcome hiring biases and leverage modern tools for professional advancement. As the host of "Who You Know Show," Trevor combines his background in business development and personal branding with cutting-edge technology, including AI and social media strategies. His approach helps individuals stand out in the job market and secure meaningful employment opportunities.

ChatGPT is an advanced AI language model by OpenAI, designed to engage in meaningful conversations, assist with tasks, and offer a wealth of knowledge spanning various domains. Though not a "guest" in the traditional sense, ChatGPT acts as a co-host, enriching the dialogue with insights into AI's evolving role in the workplace.

Episode Summary:

In this engaging episode of the "Who You Know Show," host Trevor Houston is interviewed by the innovative AI language model, ChatGPT. The conversation begins with an intriguing discussion on the potential for AI to transform the hiring process, yet Trevor emphasizes the enduring importance of human intuition and connection in decision-making. As they navigate several complex topics, the episode sheds light on how job seekers can creatively overcome age bias, utilize AI for their benefit, and strategically market themselves on LinkedIn.

Throughout the episode, Trevor Houston highlights tactical approaches for job seekers to enhance their visibility. By emphasizing personal branding and content creation, Trevor introduces the "seven Cs to careers and cash flow," a methodology that intertwines consistent online presence with engagement to foster career progress. AI's rapid technological advancements serve as a recurring theme, with Trevor expressing both enthusiasm and cautious skepticism about its implications for job seekers and the broader employment landscape.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Age Bias and Maximizing LinkedIn for Job Seekers

(8:10) Leveraging Authentic Voice and AI for Effective Content Creation

(13:41) The Balance Between AI and Human Intuition in Hiring

(16:39) Adapting to Rapid Technological Change and Overcoming Overwhelm

(20:25) Balancing AI Advancements with Ethical Responsibility and Human Connection

(28:13) Creative Job Search Strategies for Maximum Visibility

(34:19) Next Level LinkedIn Strategies for Job Seekers

(39:54) Leveraging Newsletters and Video for Industry Leader Engagement

(43:59) Leveraging AI and Collaboration for Job Seeker Visibility

(46:30) Innovative AI Avatars for Personal Branding and Job Search

(53:56) Embracing ADHD as a Superpower for Creativity and Innovation

(57:38) Exploring Unique Strategies and Insights with ChatGPT

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," a podcast dedicated to connecting job seekers with strategies and resources to overcome the challenges of modern job searches. Known for his expertise in career transitions, Trevor empowers professionals by providing actionable advice and insights into networking, leveraging LinkedIn, and utilizing modern tools like AI to enhance their job search efforts. His commitment to helping individuals navigate employment challenges is reflected in his detailed, practical approach to providing solutions.

Episode Summary:

In this episode of the "Who You Know Show," host Trevor Houston addresses the top 35 questions submitted by job seekers struggling with ageism, LinkedIn profile building, and career pivots. This comprehensive session serves as a roadmap for turning job search challenges into opportunities. Trevor covers critical job search aspects, ranging from overcoming age bias, utilizing LinkedIn effectively, to building personal brands and adapting to technological advances like AI. His approach not only offers techniques for job hunting but also emphasizes the importance of mindset in the process.

During the show, Trevor discusses strategies for navigating a job search in a highly competitive market. Keywords include networking, adaptability, professional branding, and technology integration. He delves into the "hidden job market," the importance of follow-up communication, and how video emails can drastically reduce ghosting rates in job applications. Houston offers insights into transforming job application processes by teaching listeners how to effectively showcase adaptability, communicate unique value propositions, and maintain motivation throughout long job searches.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Ageism and Building a Strong Professional Brand

(2:55) Overcoming Age Bias by Demonstrating Adaptability and Technology Use

(7:00) Leveraging LinkedIn for Job Opportunities and Professional Networking

(11:34) Authenticity and Relevance in Professional Self-Presentation

(16:10) Embracing Technology for Problem Solving Over Human Reliance

(18:03) Authentic Networking Through Giving and Purposeful Engagement

(21:08) Effective Follow-Up Strategies and Accessing the Hidden Job Market

(27:25) Building an Authentic Personal Brand with AI and Storytelling

(33:07) Navigating Career Pivots and Overcoming Employment Challenges

(37:18) Overcoming Job Search Challenges Through Personal Branding and Positivity

(43:37) Strategies for Staying Positive During Job Searches

(49:26) Turning Job Rejections Into Opportunities With Gratitude

(52:41) Effective Job Search Strategies Beyond Focusing Solely on Resumes

(56:58) Effective Networking Through Value Addition and Connection

(59:47) Building Relationships and Following Up with Recruiters

(1:03:20) Demonstrating Adaptability and Gratitude in Job Interviews

(1:06:54) Managing Job Applications with CRM Tools and AI Assistance

(1:07:53) Leveraging Alumni Networks and Professional Associations for Job Search

(1:11:01) Aligning Salary Expectations Before Job Interviews

(1:12:22) Creating Authentic Video Resumes Using ChatGPT Prompts

(1:14:25) Leveraging LinkedIn Recommendations and Video Tools for Job Hunting

(1:18:44) Empowering Job Seekers with Confidence and Modern Strategies

About the Guest(s):

Trevor Houston is a skilled career strategist and the host of the "Who You Know" show. Known for his innovative approach to job searching, Trevor helps job seekers find new opportunities and accelerate their career transitions. He specializes in personal branding, LinkedIn strategies, and leveraging AI tools for job hunting. Through his career transition summit, Trevor has directly contributed to the successful employment of numerous job seekers by teaching them how to effectively market themselves in the digital job market.

Episode Summary:

In the latest episode of the "Who You Know" show, host Trevor Houston offers insightful guidance for job seekers, especially those over 50 who may feel invisible in the digital job market. Trevor dives into the critical importance of personal branding and highlights the limitations of relying solely on a resume in today’s job search. This episode doesn’t just cover theoretical aspects; Trevor shares practical strategies, including how to overcome the fear of other people’s opinions, utilize LinkedIn as a personal branding headquarters, and create compelling content to stand out.

Trevor emphasizes that a well-crafted video resume can serve as a game-changer for job seekers aiming to differentiate themselves and attract opportunities swiftly. Highlighting real-world success stories, he informs listeners about effective methods to bolster their job hunting efforts through consistent content creation and strategic use of AI tools. From transforming long-form content into SEO-friendly, multi-platform visibility enhancers to the psychological tactics of combatting imposter syndrome, Trevor’s advice is invaluable for anyone looking to supercharge their career search.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:54) Building Confidence and Personal Branding for Job Seekers Over 50

(6:30) Overcoming Fear of Public Speaking and Embracing Vulnerability

(12:26) The Power of Video Resumes in Job Searching

(22:34) Leveraging Long Form Content and Humor for Personal Branding

(31:26) Overcoming Imposter Syndrome Through Action and Storytelling

(41:05) Boosting Visibility with LinkedIn Events and Newsletters

(47:16) Leveraging AI Tools for Creative Content and Visibility

(49:45) Leveraging Age and Experience for Personal Branding Success

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," renowned for his expertise in career advancement and networking strategies. With a rich background in financial services and personal branding, Trevor has dedicated years to assisting job seekers in unlocking the hidden job market, particularly focusing on empowering individuals over 50. Trevor's innovative approach and his dynamic presence both on his show and online have made him a valuable resource for job seekers looking to refine their career strategies and improve their professional networks.

Episode Summary:

In today's episode of the "Who You Know Show," host Trevor Houston delves into the intricacies of the hidden job market. This episode provides valuable insights for job seekers over 50 who are frustrated with traditional job search methods and often find themselves getting ghosted by potential employers. Trevor articulates the importance of relationship-building and networking as key strategies to uncover and tap into job opportunities that are not advertised online. As he shares his experience, Trevor emphasizes that the path to landing your next role lies in the power of connection and becoming a trusted expert rather than just a job seeker.

In his captivating narrative, Trevor reveals that a staggering 70-80% of jobs are filled through networking and not through job boards. To navigate this hidden job market, he introduces practical approaches such as hyper-personalized outreach, leveraging platforms like LinkedIn for targeted networking, and creating authentic content that positions job seekers as thought leaders in their field. Trevor also offers a step-by-step guide emphasizing the importance of reflecting on one's career goals and executing a targeted strategy that includes scheduling informational interviews. By flipping the traditional job search process on its head, Trevor illustrates how to transform into a solution provider that employers actively seek out.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Unlocking Opportunities in the Hidden Job Market

(6:39) Leveraging Relationships for Career Advancement Through Respect and Trust

(14:53) Unlocking Opportunities in the Hidden Job Market

(17:14) Transforming Job Search Through Conversations and Personalized Outreach

(22:36) Finding Career Clarity and Target Companies Using LinkedIn and AI

(27:16) Optimizing LinkedIn Notifications to Target Desired Companies

(28:30) Building Human Connections for Job Opportunities Beyond Applications

(35:21) Effective LinkedIn Strategies for Job Seekers

(41:15) Leveraging Personalized Video Messages for Effective Engagement

(44:53) Effective Networking Through Compliments, Commonality, and Calls to Action

(49:51) Best Practices for Conducting Informational Interviews

(53:13) Innovative Job Search Strategies for Building Relationships

(1:08:15) Overcoming Job Search Challenges Without a Victim Mentality

(1:09:04) Unlocking Opportunities Through Personalized Outreach and Conversations