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Who Ya Know Show

Who Ya Know Show

By: Trevor Houston
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 Unlock your hidden potential with the Who Ya Know Show by ClearPath Wealth Strategies, where 'Who Ya Know' can make all the difference in your wealth, health, business, career, relationships and life! Join Trevor Houston and Mark Elder as they interview industry top experts to uncover success blueprints and actionable steps for becoming your best self. As licensed financial professionals, they also offer insurance and financial products through various carriers. Content is for informational purposes only. Guest views/opinions do not reflect the hosts. For more info, visit 👉 CPWstrategies.comTrevor Houston Personal Development Personal Success
Episodes
  • The Power of Networking: Building Relationships That Pay Off | Trevor Houston & Mark Elder

    The Power of Networking: Building Relationships That Pay Off | Trevor Houston & Mark Elder
    May 22 2025
    About the Guest(s):Trevor Houston is a career strategist and the host of the "Who You Know" show, which focuses on the importance of networking in personal and professional development. Trevor is known for his innovative approaches to job searching, helping individuals navigate the challenging landscape of career transitions with creativity and resilience. With a background in sales and a passion for empowering job seekers, Trevor has established himself as a thought leader in career guidance and personal branding.Mark Elder is a co-host on the "Who You Know" show, bringing valuable insights into the job market and career strategies. He shares his experiences and offers practical advice for overcoming professional challenges. Mark's expertise in networking and personal development complements the show's mission to connect individuals with opportunities that align with their professional aspirations.Episode Summary:In this episode of the "Who You Know" show, Trevor Houston and Mark Elder delve into the complexities of job loss and how to transform it into an empowering journey towards career success. The hosts provide listeners with actionable strategies to overcome the emotional and practical hurdles that follow a layoff. Whether you're dealing with the shock of job loss or navigating the uncertain job market, Trevor and Mark's insights will guide you toward a comeback rooted in confidence and well-structured planning.The conversation addresses key themes such as personal branding, emotional resilience, and the power of networking. Trevor emphasizes the importance of viewing career transitions not as setbacks but as stepping stones to greater opportunities. The episode covers innovative strategies to tap into the hidden job market, highlighting how creative approaches like crafting a powerful personal brand and leveraging networking can lead to untapped opportunities. Through engaging discussions and relatable anecdotes, Trevor and Mark equip listeners with the tools to navigate their professional landscapes with renewed determination.Resources:Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) Turning Job Loss Into Opportunity and Personal Growth(5:08) Navigating the Hidden Job Market Amid Economic Uncertainty(8:11) Harnessing Mindset and Emotional Resilience for Job Search Success(12:48) Embracing and Releasing Emotions After Job Loss(18:12) Turning Job Loss into Opportunity and Personal Growth(24:28) Reinventing Yourself in a New Work Environment(28:24) Crafting and Managing Your Personal Brand Identity(36:47) Skill Enhancement and Networking for Career Reinvention(38:33) The Art of Networking Through Cultivation and Giving(40:16) The Power of Networking: Giving, Asking, and Connecting(48:35) Leveraging Networking and Branding to Access Hidden Job Markets(53:07) Authenticity Over Perfection in Job Searching and Dating(57:01) The Power of Communication and Building Relationships(1:00:52) Networking Strategies: Intentionality Versus Serendipity(1:04:02) Strategies for Job Seekers to Enhance Visibility and Opportunities(1:13:18) Leveraging LinkedIn and Vulnerability for Career Growth(1:17:49) Mastering Career Transitions Through Visualization and Accountability
    Show More Show Less
    1 hr and 22 mins
  • Overcoming Ageism: Turning Experience into a Superpower in the Job Market | Trevor Houston & Mark Elder

    Overcoming Ageism: Turning Experience into a Superpower in the Job Market | Trevor Houston & Mark Elder
    May 15 2025

    About the Guest(s):

    Trevor Houston is a dynamic career strategist and host of the "Who Ya Know Show," where he focuses on connecting professionals with job opportunities by leveraging the right networks. Driven by his passion for solving complex job market issues like ageism, Trevor combines his expertise with practical strategies to help job seekers level up and get noticed. His approach is underscored by a deep understanding of modern job search techniques and valuable insights into personal branding and adaptability.

    Mark Elder is a seasoned professional with a strong background in career coaching and human resources. As a co-host of the "Who Ya Know Show," Mark delves into the nuanced challenges facing today's job seekers. He brings a wealth of knowledge and strategic advice, particularly around combating ageism and modernizing personal and professional profiles to suit current job market demands.


    Episode Summary:

    In this enlightening episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder confront the issue of ageism in the modern job market. They delve into how experienced professionals can transform their perceived age-related liabilities into significant assets by modernizing their public profiles, enhancing their adaptability, and leveraging their wisdom as a strategic advantage. Through this episode, the show provides crucial insights for job seekers looking to overcome barriers associated with age, emphasizing the importance of experience as a superpower rather than a drawback.

    Trevor and Mark tackle misconceptions around ageism, outlining strategies that older workers can employ to remain competitive. From modernizing LinkedIn profiles to using strategic language in resumes, they share actionable tips, emphasizing adaptability and the importance of a multi-generational network. Highlighting the crucial role of continuous learning, they encourage older professionals to embrace new technologies and education opportunities. Key themes revolve around personal branding, adaptability, and collaboration, with a strong focus on turning wisdom into a marketable asset.


    Resources:

    • Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
    • LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
    • Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
    • Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com


    Chapters:

    (0:00) Overcoming Ageism by Showcasing Experience as a Superpower

    (7:10) The Value of Expertise in Problem Solving

    (7:58) Addressing Ageism and Modernizing Older Workers in the Workplace

    (10:40) Generational Differences in Problem-Solving and Information Seeking

    (17:44) Modernizing LinkedIn Profiles with AI Headshots

    (19:31) Modernizing Resumes and Highlighting Adaptability Over Tenure

    (26:16) Embracing Adaptability and Continuous Learning in a Rapidly Changing World

    (35:47) Building Multi-Generational Networks for Career Advancement

    (42:05) Strategies for Overcoming Ageism and Enhancing Digital Presence
    Show More Show Less
    52 mins
  • From Hidden to Hired: Mastering the Art of Personal Branding

    From Hidden to Hired: Mastering the Art of Personal Branding
    Apr 29 2025

    About the Guest(s):

    Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market.

    Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence.


    Episode Summary:

    In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status.

    The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking.


    Resources:

    • Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
    • LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
    • Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
    • Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com


    Chapters:

    (0:00) Becoming Undeniably Visible in the Job Market

    (6:48) Debating Contentment Versus Ambition in Career Success

    (13:23) The Necessity of Personal Branding in Today's Digital World

    (15:58) Roger Wakefield's Success Through YouTube Personal Branding

    (19:11) Building a Personal Brand to Enhance Job Search Success

    (22:56) Building a Personal Brand for Career Success

    (25:28) The Power of Storytelling and Value-Based Content in Branding

    (31:36) The Importance of Problem-Solving in Job Interviews

    (36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT

    (40:49) Authenticity Over Perfection in Job Interviews

    (47:31) Embracing Imperfection and Authenticity in Personal Branding

    (50:52) Building a Personal Brand Through Consistent Content Creation

    (53:46) The Importance of Consistent Branding Across All Platforms

    (56:06) Building Your Brand and Network with Consistency and Engagement

    (59:19) Balancing Notifications and Credibility in Professional Communication

    (1:02:28) Discipline and Consistency Lead to Transformation

    (1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn

    (1:07:32) Using Video Comments to Boost Engagement on Social Media

    (1:12:38) Building Visibility and Engagement for Career Success

    (1:18:56) Leveraging Testimonials and Video Content for Personal Branding

    (1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns
    Show More Show Less
    1 hr and 35 mins

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