White Sox Mexican Heritage Night: Celebrating Culture and Community in Sports
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White Sox Mexican Heritage Night: Celebrating Culture and Community in Sports
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About this listen
Welcome back to the Chingona Chair — where we celebrate culture, community, and chingona voices making an impact.
In this episode, we’re talking all things Mexican Heritage Night with the Chicago White Sox — a powerful example of how brands can drive real business impact by authentically engaging Latino communities.
Our guest, Roxy Delgado of Marketing Rox, shares how the White Sox are building long-term loyalty through cultural celebration, co-creation, and listening to their fans. It’s a conversation about pride, purpose, and why authenticity in marketing matters more than ever.
#ChingonaChair #NewEpisode #LatinaVoices #MexicanHeritageNight #ChicagoWhiteSox #MLB #LatinoHeritage #WhiteSox #LittleVillage
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.