Stuart Amidon (Page 50 Marketing & Media) and Tom Chaldecott (Knox Thomas) go deep on the “right time” question every aspiring founder asks. Tom unpacks his three-year strategic runway; Stuart champions the “start small and iterate” path. Along the way they compare job-security myths, cash-buffer tactics, AI-driven opportunity, and post-millennial optimism—always anchoring the conversation in Christian obedience and wise counsel.

Key takeaways
• Identify real market needs before you quit your day-job
• Use a salaried role to prototype processes and stack skills
• Fund the leap: sell assets, build cash reserves, trust God
• Why stable paychecks can hide bigger long-term risk
• Practical first steps: start, serve, improve, repeat

Resources & full episodes
https://page50.com | https://knoxthomas.co.uk

• (00:00:01) - Brit and Yank Talk Business
• (00:00:34) - Starting a business: How to do it effectively and efficiently?
• (00:08:03) - Knox Thomas
• (00:09:49) - What did we have to invest in?
• (00:12:55) - Ways of Managing Risk
• (00:17:34) - Owning a Business: The Risk
• (00:22:33) - When is the right time to start a business?
• (00:27:58) - AI Is Here to Win
• (00:28:26) - Malthusianism and Specialism
• (00:33:50) - The Right Way to Serve Others
• (00:34:47) - Where Does Progress Stop For Christians?
• (00:36:35) - When Do You Start a Business?
• (00:38:41) - Knowing yourself and your skill set
• (00:42:06) - Starting a Business in the US
• (00:45:39) - A Brit and A Yank