What do Amazon, Pepsi, and Google have in common?

They all had terrible original names—and changed them.

In this episode of King Moves, Ethan and Justin pull back the curtain on their own name change, from Kingspiration to King Moves, and unpack the real reasons behind rebranding.

It’s not about hype. It’s about alignment.

From corporate giants to personal brands, this conversation challenges you to ask: Is your name holding you back? Or worse—confusing your audience?

Don’t waste time polishing a brand that’s sending the wrong message.

• How to align your brand name with your actual value

• How to know if a rebrand is worth the effort—or just a distraction

• How to use brand perception to influence customer trust

• How to tell if your logo, name, or visuals are keeping you relevant

• How to create a brand experience that people remember

• Why did the podcast change from Kingspiration to King Moves?

• What’s the difference between a rebrand and a rename?

• When is the right time to rebrand your business?

• Why did Amazon start with books, and what does that teach you?

• How do small businesses approach branding differently than big corporations?

🎧 Tune in now to rethink what your brand is really saying about you.

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Don’t just sit there—make your next king move.