
What’s Actually Worth Your Time This Summer (And What’s Not)
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About this listen
Send Jackie A Message!
Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.
Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.
Here’s what you’ll learn:
- Why summer slowdowns aren’t always a sign your studio is struggling
- How to shift client mindsets with compassionate, flexible messaging
- What to say (and what not to) when members consider stepping back
- How to be consistent through the summer and set your business up for strong fall revenue.
You don’t have to fight the season—you can lean in and move with it.
Work with Jackie Murphy
Sign up for our free Workshop on June 18th
Say Hi on Instagram @studioceoofficial
Learn about The Studio CEO Program
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.