"What is Green? Irish Food Brands - What do they mean to us?" (Checkout Top 100 Brands 2021)
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"What is Green? Irish Food Brands - What do they mean to us?" (Checkout Top 100 Brands 2021)
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About this listen
In the 5th episode of the Green Ireland Podcast Series, host, Conall O Morain explores the landscape of Irish food and drink brands in 2021 and is joined by Maev Martin, Editor of Checkout, Ireland’s leading B2B grocery retail trade magazine and Kieran Rumley, Executive Director, Love Irish Food, formerly marketing director at Batchelors.
Checkout Top 100 Brands is the most anticipated Grocery Retail publication of the year and is widely regarded as the definitive guide to Ireland's biggest and best selling brands. In this episode, the audience will get an insight into what Irish brands have climbed the rankings and discover if Irish brands have unique characteristics that make them local.
Kieran Rumley has driven growth of the Love Irish Food symbol to a consumer awareness level of 88%. 2021 saw a big increase in new members joining Love Irish Food. Now with over 70 companies, equating to nearly 100 Irish food and drink brands, there is recognition of Love Irish Food as the key provenance indicator for Irish food and drink brands. Kieran discusses trends in the food and drink industry and and highlights the activity of Irish food and drink brands.
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