What happens in the first 60 seconds after a lead arrives? cover art

What happens in the first 60 seconds after a lead arrives?

What happens in the first 60 seconds after a lead arrives?

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The biggest leak in most investors' funnels is speed to lead, where slow response times turn hot prospects into ghosts. Ed Mathews shares the exact blueprint for the AI assistant system his team built to call leads in under 60 seconds, ask the right qualifying questions, and automatically book appointments.

• 392% better chance of setting appointments when reaching leads in under one minute
• Using local phone numbers per campaign dramatically improves answer rates
• AI assistant "Maggie" follows a tight question script covering property basics, condition, motivation, and price
• Automated follow-up system ensures no lead falls through the cracks with voicemails and texts
• Six key metrics to track: contact time, connection rate, appointment set/show rate, offer rate, lead source ROI, and close rate
• Implementation checklist: local phone setup, script creation, follow-up assets, CRM connection, hours/rules definition

Text "speed" to get the complete playbook and call script from today's episode.


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