In this episode of the Weekly Brief: MarketRent™ powered by Clarendon, we explore how young adults and families are reshaping the future of affordable multifamily housing—and what that means for owners, investors, and developers navigating a competitive rental landscape.

Today’s under-35 renters, especially Gen Z, are driving demand for tech-forward, remote work-ready communities. They’re looking beyond square footage, prioritizing connectivity, lifestyle flexibility, and in-building features like smart locks, co-working lounges, and secure package hubs. As ULI’s 2025 Emerging Trends in Real Estate report shows, this demographic will continue fueling multifamily demand through the decade.

Meanwhile, family renters—typically in their 30s and 40s—are motivated by a different set of priorities: space, safety, and everyday practicality. Walk-in closets, in-unit laundry, visible play areas, and soundproofed units aren’t just desired—they’re expected. In affordable housing communities, these features often determine long-term retention and stability.

From tech integration to child-friendly design, successful properties now require a resident-centered approach. Our latest newsletter examines how developers can deliver long-term value through location-sensitive planning, multi-functional amenity spaces, and programming that supports modern family life.

As demographic forces shift and expectations evolve, amenity design is no longer a checklist—it’s a strategy. We offer the insights needed to meet today’s renters where they are—and where they’re headed.

Listen and learn more (https://www.marketrent.us/weekly-brief)

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