I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.

Apply here to see if you’re a good fit & get access to the private training.

I don’t manage my inbox.

And I’ll probably be sipping an Aperol Spritz in Florence while my business runs without me.

Everyone loves the idea of a three-day workweek. But what does it actually look like behind the scenes of a multi-million dollar personal brand? In this episode, Ruth pulls back the curtain on exactly how her schedule works, what she does (and doesn’t do), and the systems that make it all possible. If you’re stuck in the weeds of your own business, this is your blueprint for building something that doesn’t depend on you.

What You’ll Learn:

• Ruth’s exact workweek breakdown (and why she works only 3 days/week)
• What her schedule used to look like before systematizing
• The real turning point that changed everything (hint: burnout + Aperol)
• Tuesday’s meeting & connection rhythm—including her L10 system and Weekly Wizard
• How she uses AI + custom GPTs to streamline newsletter creation
• Why Wednesdays and Thursdays are for deep work—and how she protects that time
• The critical mindset shift from “How do I get this done?” to “How does this get done without me?”
• What systems, team roles, and delegation make true freedom possible

Resources Mentioned:

Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.

Systems That Scale Scorecard – Find your biggest bottleneck in 5 minutes or less—and finally know what to fix first.

• Key Quotes:
• “Your stop-doing list is more important than your to-do list.”
• “If your business needs you to function, you don’t have a business—you have a job.”
• “The three-day workweek isn’t the goal. It’s the result of building better systems.”
• “You can maintain authenticity while delegating execution.”

Find Us:
Website: ruthsoukup.biz

Instagram: @ruthsoukupbiz