What Makes Virtual Influencers Effective? cover art

What Makes Virtual Influencers Effective?

What Makes Virtual Influencers Effective?

Listen for free

View show details

About this listen

 Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes.

Hosted on Acast. See acast.com/privacy for more information.

What listeners say about What Makes Virtual Influencers Effective?

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com.au reviews

Amazon Reviews
No Reviews are Available
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.