Movie theaters are battling their toughest economic climate since the pandemic. Box office numbers are startlingly low – Stephen King's "The Life of Chuck" brought in just $71,000 on opening weekend, a fraction of what would normally be expected. For every cinema opening globally, five are closing as audiences tighten their belts and reconsider entertainment spending.

What makes us choose the big screen experience in 2024? We break down the five critical factors: timing (theaters aren't selling movies, they're selling experiences worth your precious time), convenience (location, parking, session availability), pre-film experience (cleanliness, staff engagement, those dreaded 30-minute pre-shows), viewing environment (sound levels, disruptive patrons), and crucially – price. With economic pressures mounting, value perception matters more than ever.

Despite these challenges, signs of resilience emerge. IMAX is investing in 60 new screens globally, demonstrating faith in cinema's future. Local theaters are finding success through community engagement – showcasing local filmmakers, hosting special events, and creating unique cultural experiences that streaming simply can't replicate.

The theatrical slate still offers promising titles, from the corporate whistleblower thriller "Relay" starring Lily James and Riz Ahmed to "The Naked Gun" reboot that delivers non-stop laughs in a time when we desperately need them. This comedic assault could be exactly what audiences have been waiting for – a guaranteed good time that justifies venturing out.

If you value the theatrical experience, now's the time to support your local cinema. Provide feedback when services fall short, celebrate what they do well, and most importantly – show up. We're predicting "The Naked Gun" will hit $1.1-1.2 million at the box office. Could this be the shot in the arm our collective funny bones need?

Book your tickets to the movies at Cathay Cinemas Kerikeri here - or at Lido Cinema Hamilton here!