Feeling like your website is just... there? Not bringing in sales, not getting seen, not doing much at all? 😩 You're not alone.

In this practical session, you'll discover what actually makes a website high-converting—and how to fix common issues that quietly scare off potential customers. Whether you’ve got a service-based business or an online shop, you’ll walk away knowing exactly what to tweak to get more leads (and more love) from your site.

👉 Join our free live training every Tuesday from 6pm AESTRegister here: https://ezyurl.co/bosio

📚 What You’ll Learn

✔ Why your website has one job—and how to optimise it for lead generation

✔ The race car analogy that simplifies website performance and SEO

✔ Why email capture is more important than sales (yep, even for ecomm)

✔ How to use blog content and category pages to improve search rankings

✔ Creative ways to collect emails without discounts (no more bargain hunters!)

✔ Why most product pages aren’t enough—and what to do instead

✔ Website tips for psychotherapists and professionals in sensitive industries

✔ Real examples of what works (and what doesn’t) on Shopify and service sites

💡 Why It Matters

A website is more than a digital business card—it’s your hardest working employee (if you build it right). But most small business sites miss the mark. This session shows you how to make simple changes that increase trust, collect more leads, and turn casual visitors into paying customers. You don’t need a fancy redesign—just a clear purpose, good structure, and a few smart tweaks.

👉 Save your seat for the next live session: https://ezyurl.co/bosio

⏱ High-Level Timestamps

00:00 – Why surprises (like vague discounts) don’t work

01:11 – Introduction to the Business Owners Smashing It Online series

02:12 – Why every real business needs a website

03:32 – The race car analogy: what makes websites win

05:54 – Your website’s one job: collecting email addresses

07:12 – Ecomm holiday sales: why Christmas Day, Boxing Day & New Year’s matter

10:28 – Shopify store review: sustainable lifestyle & gifts

13:33 – Why storytelling and transparency matter for brand connection

15:56 – Claude Hopkins and the power of sharing your process

18:18 – SEO struggles with Shopify and how blogs can help

20:29 – How to boost your collection/category pages with useful content

23:44 – Newsletter trick using other people’s content to drive traffic

24:04 – How competitions can humanise your ecomm store

25:36 – Why your email popup isn’t converting (and how to fix it)

27:16 – List-building ideas beyond discounts (colouring comps, values-led events)

30:21 – Service business site review: psychotherapist in NZ

34:16 – Why your services page needs more than dot points

37:10 – How to write for mobile browsers (hint: they scroll!)

42:32 – Offering lead magnets as PDFs, even in sensitive industries

🎙 About the Speaker

Nick Cree is a digital strategist and founder of SmashGo, helping Aussie business owners grow their online presence with simple, practical tools that get results. He’s the host of the Business Owners Smashing It Online series and a firm believer in keeping marketing tech-friendly, jargon-free and focused on what really works.

Want weekly tips that will help support and grow your business?

Join us Live every Tuesday 6pm - 7:30pm AEST

Register here: ⁠SmashGo.co/Bosio⁠