What I learned spending $30,000 marketing my indie app
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What I learned spending $30,000 marketing my indie app
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About this listen
In this video, I share the lessons I’ve learned after investing $30,000 into marketing my app over the past three years. For an indie app developer, it’s a significant amount, and I dive into why I chose to spend it, where it went, and what came out of it.
I discuss the challenges of getting attention in today’s competitive market and why I decided to focus on sponsoring podcasts and YouTube channels in the Apple and tech world. I also explain my goals for this marketing effort—building brand awareness rather than immediate conversions—and the results I’ve seen, including increased sales, recognition from Apple, and turning this into my full-time job.
If you’re an indie developer or just curious about the business side of app development, this is for you!
📺 Watch on YouTube
Chapters
- (00:00) - Intro
- (01:41) - Why spend money for marketing?
- (03:54) - Where did I market?
- (04:30) - Why I chose those channels
- (08:17) - My goals
- (12:23) - The results
- (18:06) - Some advice
- (19:55) - Outro
Links
- Sofa's Website
- Download Sofa from the App Store
- Worklog Podcast Website
- Shawn's Blog
- Notion and spreadsheet templates
Follow Me
- YouTube
- Threads
- Bluesky
Share Feedback
Have feedback? Send me an email:
hey@shawnhickman.me