What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas

Ten years. 100s of episodes. Thousands of insights.

As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questions covering the past, present, and future of the industry.

If you’re a founder, marketer, or eCommerce professional trying to cut through the noise, this episode is your shortcut to the lessons that actually last.

Huge thanks to all the listeners who submitted questions –

• Janis Thomas, Look Fabulous Forever
• Edward Scott-Finnigan, Webinar Connoisseur
• Jamie Huskisson, JH (The Breakthrough Agency)
• Tony Sousan, Fractional CTO
• Tamsin Burford, Winternational Ski Wear for Women
• Kelly A. Mahoney, KleerMail
• Olivia Staub, Yotpo

Hit PLAY to hear:

• What hasn’t changed in eCommerce (and still drives sales)
• The tech that rewired the industry (hint: not AI)
• Why retention starts before the first purchase
• The weirdest podcast moments from 900 episodes
• Chloë’s advice to future eCommerce leaders

Key timestamps to dive straight in:

05:59 Editing Challenges in Podcasting

09:18 eCommerce's Unchanging Goals

13:03 "Enduring Presence of Magento One"

14:55 Challenges of Online Fashion Boutiques

20:16 "Buy Buttons: Website's End?"

21:18 Websites Will Survive AI Shift

27:08 Seasonal Marketing Strategy Planning

30:19 Recommerce Strategy for Customer Retention

33:41 Targeted Advertising and Social Proof

36:32 Seasonal Customer Value Analysis

38:49 eCommerce Strategy & Legacy Advice

Full episode notes here: https://ecmp.info/547

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