In this inaugural episode, Digimarc’s Executive Vice President and Chief Technology Officer, Tony Rodriguez, and Chief Product Officer, Ken Sickles, share insights into the evolving landscape of digital content and product digitization. They discuss the impact of generative AI, the proliferation of new technologies, and the challenges and opportunities these advancements bring to the industry.

(01:05) Solutions to problems, from recycling plastic containers to verifying the authenticity of digital media content.

(01:29) Product digitization blends physical products into the digital world, opening new opportunities.

(02:08) Generative AI and other new tools create significant opportunities for content creation.

(02:36) New technologies can pose threats to important digital assets.

(03:25) Digimarc utilizes digital watermarks for various innovative applications.

(04:45) Communicating the authenticity of content is crucial.

(06:35) Secure documents and financial instruments were early adopters of product digitization.

(07:00) Digitized products offer benefits like authenticity, new relationships, revenue, cost savings, and valuable data.

(07:20) More applications will benefit from product digitization, leading to exciting innovations.

Tony Rodriguez - https://www.linkedin.com/in/trodriguez/

Ken Sickles - https://www.linkedin.com/in/kensickles/

Intel - https://www.intel.com

Digimarc - https://www.digimarc.com

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#DigitalTransformation #C2PA #DigitalWatermarking #AuthenticationTechnology