Podcast Episode 1: Welcome to Running a Business with Sharon Zimmerman and Alana Rivera

Hosts: Sharon Zimmerman (Jewelry Business Consultant) & Alana Rivera (Soap Maven and Small Business Owner)

Episode Overview:

Sharon and Alana pull back the curtain on what it really takes to run a business—spoiler alert: it’s more paperwork than you’d expect. They dive into the politics of business, stressing how business decisions can reflect your values and that may influence where customers choose to spend their money.

The episode emphasizes that business isn’t just about creating; it’s also about pricing, paperwork, and staying true to your brand, even if it means losing a few customers. Sharon and Alana remind us not to let perfectionism stand in the way of launching and to view every business decision as a learning experience.

Key Takeaways:

• Business is Inherently Political: Every business decision reflects your values, and some customers are making purchase decisions based on them.
• Administrative Realities: You’re not going to spend all your time creating—paperwork and pricing are part of the package.
• Value Your Work: Don’t be afraid to raise prices; your work is worth it.
• Stay True: Staying true to your brand might cost you some customers, but integrity beats popularity.
• Test Everything: They encourage listeners to see every move as a test and to prioritize profit over positioning.

Final Thoughts:

Sharon and Alana leave us with a dose of reality and encouragement: running a business isn’t easy, but it’s worth it. Embrace the messy parts, stay true to your values, and always, always keep learning.

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