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We Live It | LiveAg's Livestock Marketing Podcast

We Live It | LiveAg's Livestock Marketing Podcast

By: LiveAg & Blue Reef Agri-Marketing
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 Welcome to We Live It, where market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business—it's a way of life. From market trends to management practices, each episode delivers actionable knowledge to help take your cattle operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business... we live it.LiveAg, LLC Economics Management Management & Leadership
Episodes
  • Brisket, Bulls & Business: Barry Cooper on the Legacy of Cooper’s BBQ

    Brisket, Bulls & Business: Barry Cooper on the Legacy of Cooper’s BBQ
    May 8 2025

    In this episode, we go behind the smoke with Barry Cooper, the man behind Cooper’s Old Time Pit Bar-B-Que, to explore how a small BBQ joint in Mason, Texas grew into a statewide icon - feeding Texans and travelers from New Braunfels to the Fort Worth Stockyards.

    We cover:
    🔥 How Cooper’s BBQ built its legacy—serving 50 head worth of beef per location, per day
    🔥 The evolution of the Fort Worth Stockyards from cattle exchanges on Exchange Ave to today’s tech-driven auctions
    🔥 The importance of consistency, community, and giving back, including daily donations to local shelters
    🔥 How Cooper’s BBQ helps tell the story of modern ag to tourists, veterans, and families
    🔥 And yes - how a Hereford bull with the Barber Ranch brand ended up right there in the Stockyards.

    It’s a smoky, meaty journey through Texas history, beef markets, and the future of agriculture.

    🎧 Subscribe and listen wherever you get your podcasts.
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    30 mins
  • Rising Advocates: Shaping the Future of Texas Agriculture

    Rising Advocates: Shaping the Future of Texas Agriculture
    May 1 2025

    This week, we're honored to feature three brilliant young women from the Texas Youth Livestock Ambassador program who are changing the face of agricultural advocacy! From their inspirational mentors to heartfelt gratitude for their supportive families, these future leaders share how they're bridging the gap between consumers and producers in a world that's now three generations removed from the farm.

    As these young women prepare for college next year, they reflect on how the program has shaped their career goals and provided them with collegiate-level training and hands-on experience in the livestock industry.

    Whether you're in agriculture or simply love hearing from passionate young leaders, this episode will inspire you!
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    12 mins
  • Alabama's Ranching Revolution: from Legislation to Livestock with EVP Erin Beasley

    Alabama's Ranching Revolution: from Legislation to Livestock with EVP Erin Beasley
    Apr 24 2025

    Join us LIVE from Montgomery, AL as host Ty deCordova sits down with Alabama Cattlemen's Association Executive Director Erin Beasley to discuss our April 24 video auction and get an insider's look at the passionate team driving Alabama's beef industry forward. Don't miss this opportunity to hear directly from the leadership shaping the ranching community in Alabama.

    #AlabamaCattle #BeefIndustry #WeLiveIt #livestockauction
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    14 mins

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