In this episode of Marketing Team of One, we dive into the practical side of video storytelling. Eric talks with Taylor McMahon of Weather Light Media about the creative and strategic choices that make videos effective, from understanding the audience to selecting the right storytelling style. The conversation touches on why authenticity often outperforms high polish, how to adapt content for different platforms, and the steps that take a project from concept to finished piece. It is an episode for marketers who want to tell stories that stick, keep budgets in check, and maybe even avoid producing another forgettable “corporate video” that no one finishes watching.

Links Mentioned in the show:

https://www.weatherlightmedia.com/

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00:00 Introduction

00:40 Meet the Guest: Taylor McMahon

00:59 Diving into Video Storytelling

02:41 Understanding Your Audience

03:30 Creating Engaging Content

03:53 Role Play: Selling Drills

08:09 Types of Video Content

12:50 Authenticity in Marketing

14:19 Authenticity in Company Culture

14:38 Using Humor in Product Demos

15:04 The Power of Testimonials

15:31 Influencer Marketing Strategies

17:24 The Importance of Repetition in Advertising

18:03 Crafting a Compelling Story

21:11 Understanding the Creative Brief

23:27 Video Production Workflow

25:44 Budgeting and Cost Considerations

29:55 Final Thoughts