Walmart’s “Who Knew?” Campaign
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Walmart’s “Who Knew?” Campaign
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About this listen
Following a brand refresh earlier this year, Walmart has officially reintroduced itself with its latest campaign, “Walmart. Who Knew?” as a way to showcase all its new offerings. Walmart has always been a well-known example of the low-price position, but is it trying to change its image? Join Mark and Lorraine as they share their thoughts on Walmart's new offerings, the campaign, and some recent brand news from Pepsi.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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