This week marks two years that I've been in my new space. So for those who don't know, seven years ago, I started my business. And two years ago, into the middle of the pandemic, in August of 2020, I moved into an office space outside of my home, and I hired my first employee.

And so two years has went by. And during this whole time, I've been asked many times, like, What possessed you to lease an office in the middle of a pandemic?

Well, in short, it was a vision that I had, when I started the business seven years ago, I, you know, whenever any of us are thinking about what we want to do, as a business owner, we have an idea, we have that vision, whether we call it that or not, that's what it is. It's the vision of what our business is going to be. And I had this vision of what I wanted this business to be and to become.

Now I knew I was a really long way from that vision. But my background is heavily a nonprofit organizations and small businesses. And because of that, I've been exposed over the years, so many times, to retreats, and workshops on mission, vision and purpose. So I'm going to share with you a little bit about what that is, and why you need a mission, vision and purpose...

https://davidburkus.com/2020/05/whats-the-difference-between-vision-mission-and-purpose/