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In this episode, Sasha sits down with Adam Linforth, founder of the iconic Australian swimwear brand Budgie Smugglers, to break down his incredible 20-year entrepreneurial journey from a backyard idea to a multi-million dollar business.

Adam shares the raw truth about building a brand that breaks all the rules — from working 8 years with a full-time job before going full-time, to creating a company culture built on "vibe" and remarkable storytelling. This episode is packed with unconventional wisdom for ecommerce founders ready to think differently about brand building.

Key insights Adam reveals:

• How to build authentic partnerships with athletes and influencers through genuine relationships
• The power of choosing "characters" over captains for brand ambassadors
• Why focusing on your home market first beats trying to conquer the world
• Strategic ways to create remarkable, word-of-mouth worthy marketing
• How to survive and thrive through 8+ years of slow growth
• The importance of cash flow management and getting mentorship early

If you're building a brand that stands for something bigger than just profit, this conversation will reshape how you think about entrepreneurship, community building, and long-term success.

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Connect with Sasha (Host):

Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Adam Linforth (Guest):

Instagram: https://www.instagram.com/budgysmuggler/

Linkedin: https://au.linkedin.com/in/adam-linforth-98488469

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About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #budgysmuggler #australianbrand #swimwear #brandbuilding #partnerships #athletemarketing

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/