Versace's Safety Pin: Hardware to High Fashion Icon cover art

Versace's Safety Pin: Hardware to High Fashion Icon

Versace's Safety Pin: Hardware to High Fashion Icon

Listen for free

View show details

About this listen

Explore how Versace transformed everyday hardware store safety pins into high fashion's most iconic statement in 1994. This episode examines the business strategy behind Elizabeth Hurley's legendary black dress and reveals how brands can find extraordinary potential in the utterly ordinary. A masterclass in authentic innovation and cultural timing.


No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.