You don’t need to show up live every week to create connection and increase your authority. Stefanie Gonzales of Women’s Wealth Effect shares how she uses pre-recorded video and audio content to grow her audience from Portugal while serving clients across the globe. Learn how to build visibility and trust through recordings that work for you 24/7, reducing the daytime hours you have to show up on camera week after week.

Key takeaways & action steps:

• Use podcasting and pre-recorded video to create “face time” that builds trust

• Repurpose your lead magnet into a short, high-impact video mini course

• Streamline your content strategy to protect your energy and show up sustainably

• Replace weekly live calls with a private podcast or batch-created video series

• Maximize reach with recorded content that serves your audience across time zones

• Leverage podcasting trends and parasocial behavior from the 2025 Digital Media Trends Report

Get your copy of the Podcast ROI Tracker to measure what your content is really doing for your business: https://podcastabundance.com/roi-tracker/

Building Trust Through High-Quality Video Content Creation

Stefanie’s decision to ditch late-night webinars and lean into timeless, pre-recorded content is a smart move for any service-based business owner. Her strategy proves you don’t need to be on camera constantly to deepen relationships and expand your reach. Her approach is especially valuable for remote professionals who want to grow their business on their own terms.

(00:18:51) "I hope this episode helped you breathe a little easier and helped you realize that you don't always have to be live or "on” to be available and to establish connection with the people that you want to attract in your business." - Virginia Elder

Watch Stefanie’s original interview on Reaching Abundance: https://youtu.be/_rYSUkXQNzI

Follow Stefanie: https://www.womenswealtheffect.com/

This podcast is edited and managed by the team at PodcastAbundance.com and we’d love to produce your podcast too! To discuss working together, book a Discovery call with me. www.talktovirginia.com

Watch everything on YouTube @PodcastingForFinancialPros

Follow Virginia Elder on social media: LinkedIn Instagram

To become a guest or find other episodes of Podcasting for Financial Professionals (formerly known as Reaching Abundance), visit www.podcastingforfinancialprofessionals.com

Resources:

2025 Digital Media Trends Report by Deloitte (March 2025):

https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/2025.html