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Using Email Marketing To Grow Your eCommerce Business

Using Email Marketing To Grow Your eCommerce Business

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In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.


The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)


Topics we cover:


Why is email marketing still important in the age of social

media

  • Email is still hugely popular
  • Encourage returning customers
  • High ROI


Types of email

  • Transactional
  • Flows
  • Email campaigns


Best way to send emails

  • Shopify - cheap
  • Mailchimp etc - more expensive


Collecting emails

  • GDPR considerations
  • Pop-ups
  • Incentives to sign up
  • Checkout sign-up
  • SMS - better conversion rates


Maximising deliverability

  • Double opt-in
  • Email authentication
  • Keep your list up to date


Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action


What you should do today if you don't do anything else:

  • Start collecting emails
  • Abandoned cart emails
  • Winback flow

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