Using Data to Make Smart Gym Decisions
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Using Data to Make Smart Gym Decisions
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About this listen
Think you need 300+ members to run a profitable gym? The data says otherwise.
In fact, the average gym can generate an extra $45,000 per year just by keeping the clients it already has for two extra months.
In this episode of "Run a Profitable Gym," Chris Cooper cuts through the noise with hard numbers from the “State of the Industry” report—the most comprehensive data set in the fitness industry.
He walks through the six metrics every gym owner needs to make smart business decisions:
➡️ Average revenue per member (ARM)—earn more without adding clients.
➡️ Length of engagement (LEG)—keep members longer.
➡️ Net owner benefit (NOB)—your rewards as an entrepreneur.
➡️ Return on investment (ROI)—which expenses allow you to increase revenue.
➡️ Effective hourly rate (EHR)—are you a trainer or a CEO?
➡️ Client headcount—the lives you are changing with fitness.
Listen to hear all six metrics explained, then help build the next report by filling out the survey via the link below.
Links
"State of the Industry" Survey
Gym Owners United
Book a Call
1:32 - Earn more per client
3:10 - Keep clients longer
6:17 - Take home more money
7:57 - Increase return on investment
11:11 - Earn more per hour