What does it really take to scale a startup from an idea to a thriving business generating over $100M in ARR? In this episode of Startup Builders & Backers, we explore that journey with Luke Diaz, founder of DBT Ventures, an angel investment fund focused on supporting underrepresented founders. Drawing on his extensive background leading customer success teams and scaling early-stage companies, Luke shares powerful lessons on driving product adoption, boosting retention, and practicing conscious leadership.

Our conversation uncovers practical strategies that founders can apply immediately, from structuring effective onboarding programs to understanding churn before it becomes a problem. Luke emphasizes that customer success is not just a department but a foundational philosophy that impacts every area of a startup’s growth trajectory. His advice on creating a transparent culture of continuous improvement offers a refreshing look at how leadership style directly influences business outcomes.

Beyond operational tactics, Luke offers a candid view of the funding landscape, sharing tips on how startups can better quantify their potential, attract the right investors, and overcome the biases that still exist within traditional venture capital ecosystems. His commitment to supporting diverse founders highlights an important shift happening across the industry.

We also discuss emerging technologies and the importance of focusing on business outcomes rather than getting caught up in the latest hype. Luke’s insights on integrating tools like ChatGPT into business operations offer a grounded perspective on how startups can use AI to enhance decision-making without losing sight of the fundamentals.

Whether you're an aspiring entrepreneur, an investor seeking promising ventures, or a startup operator focused on scaling sustainably, this episode offers practical, real-world insights that go beyond the headlines. Tune in to discover how conscious leadership and strategic customer success can help unlock the true potential of your venture—and why a focus on people, not just products, might be the key to long-term success.