• Unlocking Behaviour Change Podcast Episode 39: Unpacking features of motivation in the COM-B model
    Feb 17 2026

    This week Jamie has been playing Animal Crossing and Robert has been trying not to eat chocolate biscuits. Also, Robert offers tips on making marginal but meaningful changes to behaviour as the duo delves deeper into COM-B. Robert talks about how identity and imagination are important in turning 'should' into 'want' ... and how 'want' becomes 'should'!

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    29 mins
  • Unlocking Behaviour Change Podcast Episode 38: More on COM-B 2.0 - awareness of the behaviour, descriptive and prescriptive norms and formal social rules ...
    Feb 10 2026

    Why does Robert keep hitting tennis drop shots into the net? How does ‘Atomic/Individual COM-B’ affect ‘Population COM-B’? Robert continues his preview of COM-B 2.0 while Jamie wonders if England’s cricketers will ever learn how to make the right decisions ‘in the moment’ . . . Oh yes and they make a start, looking at the granular COM-B targets of: awareness of the behaviour and stuff to do with social norms and rule. Robert brings up the CACTISS Tool for which a video on the first version can be found here. The new, improved version should be with you soon - bookmark the https://com-b.org website for news.

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    25 mins
  • Unlocking Behaviour Change Podcast Episode 37: Previewing COM-B 2.0
    Feb 3 2026

    An updated version of the COM-B model is nearly ready to roll. It clarifies some things and expands others. It is 'backwardly compatible' with 'classic COM-B'. This episode is the first of several discussing what's new in COM-B 2.0 covering: 1) distinguishing 'individual' and 'population' level COM-B, 2) expanding the specification of 'behaviour', and 3) making a start on covering the more specific features of capability, opportunity and motivation. This episode covers the 'individual' versus 'population' COM-B distinction. Bookmark the COM-B website to stay up to date with developments.

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    26 mins
  • Unlocking Behaviour Change Episode 36: Introduction to the COM-B model Part 2 - how the components interact
    Jan 27 2026

    You can do it! Or . . . can you? When does believing in your own abilities help you achieve your goals? In this episode, Robert and Jamie explore how the different elements of the COM-B model interact. They clear up a bit of confusion about whether self-efficacy sits better with capability or motivation, and why the capability factor 'understanding the costs and benefits of doing something' primarily exerts its influence through motivation ... Even seasoned COM-B aficionados should find something of interest in this episode.

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    29 mins
  • Unlocking Behaviour Change Podcast Episode 35: An introduction to the COM-B Model of behaviour
    Jan 20 2026

    Having finished their series on decision-making, Robert and Jamie start a new series that delves into a widely used model of human behaviour, designed to guide interventions that influence behaviour. Many podcast listeners will be very familiar with this model, and many won't. Either way, Robert and Jamie try to bring the model to life in a way that is accessible to specialists and non-specialists alike.

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    27 mins
  • Unlocking Behaviour Change Podcast Episode 34: Key lessons about real-world decision making
    Jan 13 2026

    It’s the last episode of the season! Robert and Jamie go on a whistle-stop tour through the FACET framework for understanding real-world decision-making: (Framing, Assessing, Comparing, Enacting and Time). They offer some of their favourite decision-making tips from the last season. These include: the importance of getting the decision 'frame right' as this conditions everything that follows; getting the right decision rule when choosing between options, taking account of our attitude to risk; the role of emotion in decision making, both in how we feel about the possible outcomes but also in how they influence the way we go about the process of decision-making; the concept of 'deciding about deciding' - making sure we reflect on how we are going about the process of decision-making and not just going with the flow; the distinction between willingness and desire and knowing when to sacrifice desire for willingness so we don't end up with the worst of all worlds; and ultimately to judge decision making on how we go about it rather than just the outcomes, which are often out of our control.

    Thanks to all our listeners, and we will see you next week for something completely/somewhat different . . .

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    27 mins
  • Unlocking Behaviour Change Podcast Episode 33: How to decide whom to trust as an expert
    Jan 6 2026

    How do you spot a ‘dubious’ expert? What signs should you look out for? What counts as reliable evidence? And ultimately . . . who can you trust? Robert and Jamie offer tips and advice on navigating the information that bombards us every day.

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

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    26 mins
  • Unlocking Behaviour Change Podcast Episode 32: Embrace 'the power to disbelieve'
    Dec 29 2025

    This is the first of a two-part episode on how best to use advice and information from so-called 'experts'. When and how much should we trust them? What does healthy scepticism look like? Robert reflects on his time in SPI-B advising the UK government and discusses the importance of behavioural science in helping shape and understand behaviour.

    Want more? Check out our latest books:

    Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y

    React: Harness Your Animal Brain: https://shorturl.at/yiFQ9

    Sign up to Robert’s Substack: https://robertwest100.substack.com/

    Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange

    Show More Show Less
    27 mins