In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools.

Podcast Timestamps:

(02:41) - AI Content Generation and Trust Challenges

(05:00) - Defining Personal Brand and Its Value

(07:56) - Overcoming Personal Branding Objections

(10:00) - Why Human Connection Trumps AI Content

(15:00) - Founders as Unique Marketing Assets

(17:37) - Closing Thoughts on Personal Branding in the AI Era

Key Themes:

• Rise of AI content generation
• Importance of authentic personal storytelling
• Building trust in a digital landscape
• Differentiating yourself beyond AI-generated content
• Personal brand as a leadership tool

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing.

Key Timestamps:

(01:40) - Changing Influencer Landscape Discussion

(05:40) - Content Strategy and Original Content

(10:20) - Value Audit Checklist

(15:40) - Creator Case Studies

(23:37) - Final Wrap-up and Creator Clinic Q&A

Key Topics Covered:

• Content landscape changes
• The death of trends on social media
• Original content strategies
• Audience engagement techniques
• Brand collaboration insights

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

This is the third and final episode in our Island Retreat miniseries—and it’s a BIG one.

In this episode, I’m joined by the incredible Dior Bediako - celebrity life coach, founder of Pepper Your Talk, and someone who has genuinely changed the way I think. I first heard her on Ladies Who Launch while driving to an event (and panicking about a cancelled speaker for the Island), and by the time I pulled up, I just knew I had to work with her. So I messaged her… and I got her. No gatekeeping here - you get to hear her too.

Fresh off a Future Self Exchange in Paris that Dior co-hosted, I reflect on the power of putting yourself in rooms that stretch you, why success isn’t about good vibes and vision boards, and how emotional resilience is the key to hitting your next level.

Dior’s session on the Island is one that stayed with every single one of us. From goal setting to grief, emotional mastery to owning your story, this episode will help you:

• Rethink what it means to “feel ready”
• Embrace vulnerability as a requirement, not a weakness
• Understand why your ability to sit with discomfort is what actually unlocks your dreams
• Start living as if you already are your future self

This one’s for the dreamers who are done playing small.

Grab a pen, take notes, and then take action.

(00:00) - Intro and Paris trip overview

(03:30) - My own burnout and why 2023 felt emotionally flat

(08:29) - Introduction to Dior

(15:05) - Deep dive into goal setting and emotional resilience

(27:19) - How to show up as your future self RIGHT NOW

(35:51) - The game-changing framework for understanding your emotions

(40:12) - Embracing vulnerability as a path to success

(45:00) - Closing thoughts

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Join us on The Island 🏝️

Connect with Dior on Instagram: @pepperyourtalk

Join Dior's newsletter HERE.

Dior’s Ladies Who Launch episode: Watch...