Understanding Consumer Behavior
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Understanding Consumer Behavior
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About this listen
In this episode, we explore the psychology behind purchasing decisions through the lens of consumer behavior. From motivation, perception, learning, and attitude formation to the influence of family, social class, and cultural values, we break down the internal and external factors that shape how consumers think and act. We also examine group dynamics, market segmentation, organizational buying behavior, and the full decision-making process—from problem recognition to post-purchase responses. Plus, we take a critical look at the "dark side" of consumption, including compulsive buying and consumer exploitation. Drawing from both Nigerian and global perspectives, this episode links theory with real-world marketing strategy.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.