In this episode of the Underground Warriors podcast, Jon Christian interviews Laura Boparlant, an award-winning branding expert and founder of Lab Creative. Laura shares her journey as an entrepreneur, the inception of her branding methodology called Brandcamp, and the importance of authenticity in branding. They discuss the significance of understanding one's target audience, the essence of a brand, and the core principles outlined in Laura's book, Brand Chemistry. The conversation also delves into the concept of living a life worth dying for, encouraging listeners to reflect on their desires and values.

• Laura Boparlant emphasizes the importance of authenticity in branding.
• Understanding your target audience goes beyond demographics; psychographics are crucial.
• Clarity in messaging is essential for impactful branding.
• Branding should reflect the essence and soul of the creator.
• Living a life worth dying for involves making meaningful choices.
• It's important to align your brand with your personal values.
• The hardest part of branding is distilling complex ideas into simple messages.
• Creating a legacy brand means considering the impact you want to have.
• People often struggle with articulating their true desires due to societal expectations.
• Practical exercises can help individuals connect with their true selves.

In this episode of the Underground Warriors podcast, Jon Christian interviews Marissa Kiley, a dynamic entrepreneur and advocate for single mothers. Marissa shares her journey of becoming a single mother and how it shaped her career and purpose. She discusses the challenges faced by single mothers, the importance of community, and the courage required to overcome fear and self-doubt. Marissa emphasizes the need for proactive living and the power of writing letters to oneself as a tool for healing and self-empowerment. The conversation culminates in Marissa's vision for a supportive community for single mothers and a challenge for listeners to write letters to themselves.

• Everything we do leads us to this moment.
• Becoming a single mother shaped my perspective.
• I was called to help other single moms.
• The darkest parts of my journey led to growth.
• Nobody's asking what's going on; take charge of your life.
• You become your best coach in tough times.
• You are not alone in your struggles.
• Community is essential for single mothers.
• Write letters to yourself for healing.
• This is the day I found a little sliver of happiness.