Uncorking Retail Media: Blending Compliance, Creativity & Commerce (Jenna Steele, Vice President, eCommerce and Digital at Riboli Family Wines)
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Uncorking Retail Media: Blending Compliance, Creativity & Commerce (Jenna Steele, Vice President, eCommerce and Digital at Riboli Family Wines)
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About this listen
Can you share your journey into the CPG world? What sparked your interest in this field, and how have your experiences shaped your approach to building brands and driving growth within the industry?
With nearly two decades of experience working with global brands like Jack Daniel's and Stella Rosa, how do you think the beverage alcohol industry has evolved in terms of eCommerce?
You've been crafting omnichannel programs to build strategic partnerships. How does the integration of online and offline sales channels change the way beverage alcohol brands approach their customers?
With your experience across different tiers of the industry, how do you see technology, consumer behavior, and regulatory environments shaping the future of eCommerce in the beverage alcohol sector? What role will data and digital transformation play in this evolution?
How are you leveraging data and personalization to create more tailored experiences for customers and improve online sales performance?