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Unconventional Business

Unconventional Business

By: HubSpot
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 The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales

    How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales
    Aug 19 2024
    Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips. In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplace model. The conversation explores the challenges and strategies employed in the early stages of the business, the impact of the pandemic, and the expansion into international markets. Throughout the discussion, Justin emphasises the focus on customer satisfaction and how Camplify leverages feedback to improve user experience. He also shares insights on the sharing economy, consumer trust, startup lessons, and future plans for Camplify. Key Episode Moments: 00:00 Acknowledgment of Country and Introduction 00:53 Meet Justin Hales, CEO of Camplify 01:24 Justin's Career Journey: From Mining to Marketplaces 07:31 The Birth of Camplify: An Airbnb for RVs 15:43 Challenges and Growth in the Sharing Economy 23:07 Understanding the Customer and Their Journey 24:25 Breaking Down Customer Demographics 26:01 Community Insights and Business Enablement 27:21 Expanding the Holiday Experience 29:05 Navigating the Impact of COVID-19 35:25 International Expansion and Market Strategies 42:01 Future Plans and Customer Barriers 44:03 Conclusion and Final Thoughts Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    45 mins
  • Going Viral: Behind the Scenes of the World's Most Instagrammed Cake

    Going Viral: Behind the Scenes of the World's Most Instagrammed Cake
    Aug 5 2024
    What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'. We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses. Key Episode Moments: Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food Christopher's transition from studying psychology to pursuing a career in the food industry Experiences working in commercial kitchens to starting his own business and the challenges faced early on The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours The story of the iconic watermelon and strawberry cake and founding Black Star Pastry Becoming a viral sensation on Instagram and the unexpected success it brought to the business Insights on the creative process and the importance of customer experience and word of mouth The evolution of food trends, customer expectations, and influence of social media on the food industry Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction Collaborations and innovative approaches to creating unique culinary experiences Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry The importance of creativity, sustainability, and nutrition in the future of food Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    34 mins
  • A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth

    A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth
    Jul 22 2024
    With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born out of a desire for sustainability, this iconic Australian brand has revolutionised the way we think about eco-friendly products. As a trailblazer in the sustainability space, Abigail discusses the changing landscape of consumer attitudes towards reusables and the challenges and triumphs of creating a whole new category. She shares valuable insights into the power of authentic brand messaging, fostering customer loyalty, and the importance of internal accountability in driving meaningful change. Listeners will gain valuable lessons on resilience, effective leadership, and unwavering dedication to a vision, even when the road to success isn't paved with immediate financial gains. Key Episode Moments: KeepCup’s origin story - what first sparked the idea Abigail's transition from running cafes to founding a sustainable business Developing a prototype and pitching to businesses Winning KeepCup’s first ever contract Market acceptance and the role of early adopters in promoting reusable cups Influencing consumer behaviour and starting a movement Navigating the pandemic with KeepCup's digital pivot, adapting to changing market dynamics Ongoing product innovation Expanding KeepCup into other countries - market entry strategies and experiences in international markets Maintaining brand integrity and market relevance amid increasing competition in the reusable cup space Staying true to the brand’s vision and building a genuine for-purpose business Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.
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    34 mins

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