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Unapologetically B2B - leading the way to more effective, smarter marketing

Unapologetically B2B - leading the way to more effective, smarter marketing

By: Bright
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About this listen

Welcome to Unapologetically B2B, brought to you by Bright.

Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.

We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.

For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.

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Episodes
  • Episode 1 - Agentic AI and what every B2B marketing leader should know with Max Gabriel, CEO of Augmented AI

    Episode 1 - Agentic AI and what every B2B marketing leader should know with Max Gabriel, CEO of Augmented AI
    Jul 18 2025

    In our very first episode of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to founder and owner of Augmented AI, Max Gabriel about all things agentic AI.

    Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you need to successfully implement AI? We answer all these questions and more in this episode.

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    39 mins

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