
USW Ep. 13: Debunking The Public Relations Myths
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About this listen
In this deep-dive episode, we unpack the mysterious world of public relations with expert insights from Liana Zavo, founder of Zavo Media PR Group.
Join us as we debunk eight common PR myths that often hold businesses back. Whether you're a startup founder or small business owner, discover why PR isn't just for big corporations, how it's more accessible than you think, and why it's crucial for long-term success. We'll explore the real metrics behind PR success, the importance of proactive reputation management, and why good products still need strategic promotion. Get ready for a myth-busting session that transforms PR from an intimidating concept into a practical, powerful tool for building your brand's future.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.