Why Niching Down ACTUALLY Increases Your Patient Volume (Acupuncture Marketing Secrets)

Rationale: This title is provocative, challenges a common business fear, and promises a key benefit (increased patient volume), making it highly clickable for practice owners.

Podcast Episode Description (Buzzsprout/Audio)

Why Niching Down ACTUALLY Increases Your Patient Volume | Guest: Michelle Grasek

"If you’re trying to speak to everyone, you’re actually speaking to no one.”

In this episode of Trust Driven Insights, Dr. Josh Satterlee sits down with acupuncturist and marketing strategist Michelle Grasek to unpack why most wellness marketing falls flat—and how getting specific (niching down) is the fastest way to attract your ideal patients.

Michelle debunks the fear that niching down means turning people away. Instead, she shows how using your patients' specific language, pre-answering their fears, and clarifying your brand identity actually increases patient volume, compliance, and satisfaction while reducing burnout.

If you’re a chiropractor, acupuncturist, PT, or any wellness provider tired of generic ads and misaligned patients, this conversation will help you get specific, get clearer, and build a thriving, values-aligned practice.

🔑 In This Episode, You’ll Learn:

• The Groupon Story: How an initial misstep led to a three-year, real-world marketing mentorship.
• The Conversion Killer: Why generic ads (e.g., "Chiropractic for Back Pain") don't convert quality leads.
• The Niche Paradox: Why focusing on a small market doesn't scare away general patients—it pulls the right ones in.
• Secret Language: How to use your patients' own words in your copy ("glowy," "hitting it fat") to build instant trust.
• The Fear Barrier: Should you show needles in your marketing? (Michelle vs. her coach's take)
• First Visit Tips: Practical advice for building trust with nervous or skeptical patients (using patient autonomy and setting clear expectations).
• Burnout Reduction: How aligned marketing attracts better-fit, less draining patients, reducing burnout over the long term.

About Our Guest – Michelle Grasek Michelle is a practicing acupuncturist and marketing strategist. She hosts the Acupuncture Marketing School podcast.

🔗 Connect with Michelle Grasek https://michellegrasek.com

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

Burnout, Boundaries & Purpose: A Therapist’s Guide to a Sustainable Practice

The #1 Reason Young Clinicians Burn Out (How to Fix It Before It’s Too Late) | Guest: Gabrielle Juliano-Vellani, LCSW

What happens when "more clients, more staff, more revenue" leaves you exhausted, resentful, and totally misaligned with why you started in healthcare in the first place?

In this powerful episode of Trust Driven Insights, Dr. Josh Satterlee sits down with licensed clinical social worker and consultant Gabrielle Juliano-Vellani to discuss the dark side of growth: burnout.

Gabrielle shares her personal journey from stacking back-to-back sessions to realizing she couldn't even be present with the people she was supposed to help. They unpack how burnout really shows up (pajama days, doom scrolling, adrenal fatigue) and how coming back to personal values and purpose completely changed her practice—from Medicare consulting to purpose-driven retreats.

If you’re a therapist, chiropractor, PT, massage therapist, or any helping professional who quietly wonders, “Is this really the life I signed up for?”, this conversation is your roadmap to pausing, re-evaluating, and rebuilding a practice that actually sustains you.

🔑 In This Episode, You’ll Learn:

• The subtle early signs of burnout most clinicians ignore until it’s too late.
• Why overgrowth (too many roles, clients, or staff) silently erodes your original purpose.
• How the quality of the therapeutic relationship (80% of the outcome) is destroyed by being depleted.
• Practical ways to reset your boundaries with staff and patients (without feeling guilty).
• How to map your “perfect day” vs. your current reality to immediately course-correct.
• Why finding purpose, connection, and being valued matters as much as any clinical skill.
• The role of retreats and nervous system work in reconnecting with your inner self.

About Our Guest – Gabrielle Juliano-Villani, LCSW Gabrielle is a licensed clinical social worker, Medicare/Medicaid consultant for therapists, coach, and retreat leader helping professionals prevent and recover from burnout while building practices aligned with their values.

🔗 Connect with Dr. Gabrielle Juliano-Villani https://gabriellejulianovillani.com

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

What happens to patient care when trust is strong—and what happens when it’s shattered?

In this episode of Trust Driven Insights, Dr. Josh Satterlee sits down with chiropractor and global health clinician Dr. Marco De Ciantis to unpack how trust, bias, and simple communication choices can become literal life-or-death factorsin healthcare.

From a small mining town in Northern Ontario to rural clinics in Uganda, Dr. Marco shares powerful, real-world stories about:

• Racism and barriers faced by Aboriginal patients.
• How he helped a patient with bacterial meningitis get life-saving care.
• Why humility and objectivity can cut through systemic bias.
• The "head and hands" mindset: practicing anywhere with minimal tools.

You’ll also hear how Dr. Marco builds trust quickly as a locum doctor, why using a patient’s name and wearing name tags matters, and how the PATCH framework (Patient goals, Autonomy, Tailoring, Communication basics, Humility/Humanizing) can transform day-to-day patient encounters.

Whether you're a chiropractor, MD, nurse, or any healthcare provider, this conversation will challenge how you think about patient-centered care and what it really means to see the human being in front of you.

Connect with Dr. Marco De Ciantis

🔗 Website: https://head2toecastlegar.ca

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

Are you chasing the idea that growth always means bigger, and feeling the pressure? Then you might be chasing burnout. 📉

In this episode of Trust Driven Insights, Dr. Josh Satterlee sits down with the amazing Dr. Melissa Longo to discuss the single most crucial element in building a successful, profitable, and enjoyable chiropractic practice: trusting yourself and your decisions.

Dr. Longo shares her 22-year journey, including the tough decision to contract her physical space and time to create more freedom. This fundamental shift changed her practice and life for the better, proving that "less" can truly be "more."

This conversation is an essential guide for any practitioner feeling the pressure of the "more is better" mindset. You'll gain clarity and congruence for sustainable success in your clinic.

Key Takeaways You'll Learn:

• Why the "bigger is better" mindset often leads to burnout.
• The fundamental role of self-trust in practice profitability.
• How to strategically contract your time and space to increase freedom.
• Achieving congruence between your values and your practice model.

Connect with Dr. Melissa Longo:

Website: https://drmelissalongo.com/

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

What does it really take to build a thriving chiropractic or healthcare practice — one that grows sustainably and lets you love what you do?

In this episode of Trust Driven Insights, Dr. Josh Satterlee talks with Dr. Lisa Goodman, author of The Manual for the Chiropractic Entrepreneur and founder of The Practice Fox. Together, they explore the mindset, systems, and patient experience strategies that help chiropractors and healthcare providers build meaningful, lasting success.

Dr. Goodman shares her journey building a Denver-based practice from the ground up, lessons learned from her first five years in business, and why creating a culture of awareness over competition is key to long-term growth.

Episode Highlights

✅ Defining your why, mission, and values before opening your doors
✅ Why most practices struggle in their first five years
✅ How to create a magnetic patient experience that drives organic growth
✅ Balancing ambition with sustainability (and avoiding burnout)
✅ Turning passion into purpose through systems and community

If you’re a chiropractor, therapist, or healthcare entrepreneur looking to grow your practice without burning out — this episode is a must-listen.

Connect with Dr. Lisa Goodman:
https://www.drlisagoodman.com

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

Is your healthcare practice struggling to convert website visitors into booked appointments? You might be making a critical mistake in your online marketing message.

In this powerful episode of Trust Driven Insights, host Josh Sadderly is joined by Genevieve Drummond (Gen Drummond), Founder of Hummingbird Clinical Consulting. Genevieve shares the keys to growing a thriving, high-conversion practice and reveals what practitioners often overlook.

Key Takeaways from the Interview:

• The Patient Mindset: Patients are searching for a "solution to a symptom." If you're not immediately addressing this on your website, you've lost them.
• The Conversion Killer: The difference between a simple, pretty website and a "lead generating website," and why investing in the latter is critical.
• Fixing the Foundation: How to determine if your practice has a "systems problem" or a "people challenge"before dumping more money into ads.
• Building Trust: Low-cost ways to build patient trust before they even step into your office (including team training and environment tips).

If you're a clinic owner, chiropractor, or any healthcare provider looking to transform your practice from "drowning" to "thriving," this episode is your essential guide.

Resources Mentioned:

• Connect with Genevieve Drummond: www.hummingbirdclinicalconsulting.com

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

Dr. Josh Satterlee dives into the #1 secret for connecting with patients with Naturopathic Doctor Dr. Emma Furze. She reveals how active listening and slowing down your appointments is the most effective way to build unshakeable patient trust, uncover hidden health details, and transform your practice's outcomes. If you want to move beyond rushed appointments, this episode is your essential blueprint.

In this episode of Trust Driven Insights, host Dr. Josh Satterlee sits down with the insightful Dr. Emma Furze (ND) to discuss the philosophy of relationship-based medicine that drives her highly successful practice in British Columbia.

Dr. Furze shares incredible stories of patients revealing crucial, personal information they had previously kept from every other doctor. Learn why patient compliance improves drastically when you truly listen and how demonstrating you care—down to the simplest gesture—can be the most powerful, side-effect-free "medicine" you offer.

Key Takeaways You Will Learn:

• The Power of Presence: Why being truly engaged in the room is more valuable than any procedure.
• Slowing Down to Speed Up: Dr. Furze's counterintuitive approach to diagnostics and burnout.
• The Trust Test: How asking the right questions unlocks the core of a patient's fears (e.g., "Will I ever be able to play with my kids again?").
• The Private Care Lesson: What all healthcare providers can learn from the "Peacock Feather" focus on the patient experience.
• Actionable Loyalty Hack: Discover the simple tactic to instantly demonstrate care by remembering a pet's name or a recent vacation.

Connect with Our Guest:

• Dr. Emma Furze (ND): https://www.instagram.com/dr.emmafurze/

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/

When a specialist told 19-year-old rugby player Melanie Emlyn she’d never run or play sports again, it shaped nearly two decades of her life. But instead of giving up, Mel rewrote her story—becoming a yoga teacher, a flight attendant, and eventually an osteopath helping others heal.

In this powerful conversation, Dr. Josh Satterlee explores how Mel’s journey from devastating diagnosis to trusted clinician reveals why words matter—and how small shifts in communication can change a patient’s life forever.

🎙️ Episode Highlights:
✅ How a single diagnosis can alter a lifetime of decisions
✅ “Forever talk” and the hidden harm of absolute language
✅ Using teach-back to ensure patients understand—not just hear—you
✅ Flight-attendant de-escalation skills applied to healthcare
✅ Building authentic trust through community and vulnerability
✅ Practicing humility and empathy in every patient interaction

Whether you’re a chiropractor, osteopath, PT, or healthcare professional, this episode will remind you why trust—and the words we use—are the foundation of care.

🔗 Connect with Mel:
https://melanieemlyn.com | IG: https://www.instagram.com/melemlyn/

Thanks for tuning in to Trust Driven Trivia – where healthcare knowledge meets a fun, competitive twist! If you enjoyed the episode, be sure to subscribe, leave a review, and share with fellow healthcare enthusiasts. Stay connected and dive deeper into the world of healthcare insights at trustdrivencare.com. Join us again next week for another round of fast-paced, research-driven trivia—because every fact counts in the game of healthcare! Learn more at https://trustdrivencare.com/