An impactful school brand is one that presents your school in a compelling way. This means shaping a winsome perception of who you are and communicating with your audience in a persuasive way.

Your website is a major tool in this process, and having relevant, up-to-date content is necessary to make it an effective tool. On this episode, I'm joined by Dale Seabury, a school consultant who has helped many schools improve their marketing efforts. We talk about how to know when it's time to revaluate your site's content, what the process looks like, and helpful tips to make it a success!

Find Dale on LinkedIn:

https://www.linkedin.com/in/dale-vecere-seabury-65b72337/

Visit Dale's Website:

https://seabury-consulting.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Scott Barron of School Growth. Scott helps support school leaders, guiding them through strategic alignment, leadership retreats, and professional development. We discussed the challenges of internal school alignment, why strategic services must be tailor made for your school, and what it takes to rediscover joy in education.

Find Scott on LinkedIn:

https://www.linkedin.com/in/scottebarron/

Visit School Growth:

https://www.schoolgrowth.com/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/

On this episode, we're joined by Evan Harris from Pathos Consulting Group. Evan is a leading expert on the intersection of AI and education, helping schools navigate the changing landscape and assisting in shaping vital legislation.

We talked about the pressing need for schools to be prepared for the new dangers that AI presents, particularly in the area of AI-generated non-consensual images. Schools need to be aware of this rising form of harassment and bullying, as well as having thorough HR and PR plans for addressing these issues. Evan helps inform and guide schools in equipping faculty and staff to handle any incidents.

Visit Evan's website:

https://pathosgroup.ai/

Find Evan on LinkedIn:

https://www.linkedin.com/in/evanharrisai/

Find Madison on LinkedIn:

https://www.linkedin.com/in/madisoncarr/

Visit Madison's website:

https://www.creativechameleonstudio.com/