Sick of pouring budget into ads that attract the wrong cases? In this episode, Delisi Friday breaks down a referral-first growth plan built on two pillars: better intake and the CORE method—Create Once, Recycle Everywhere. We get into the exact intake language that protects trust (“Who can we thank for the referral?”), the follow-up rhythm that keeps you top-of-mind, and how to turn one recording into weeks of credibility-building content without burning out your team.

You’ll learn:

• The intake script that shortens time-to-retainer
• How to map and prioritize your warm network (without feeling salesy)
• CORE workflows to multiply content across channels in minutes
• Simple touchpoints (think: thank-you notes, key-date reminders) that quietly drive repeat referrals

If you’re ready to replace random acts of marketing with a predictable referral engine, hit play—and share this with the partner who still thinks “more clicks” is the answer.

Stay tuned for Part Two, where we go deeper on building a durable pipeline that compounds.

Find Delisi Friday:
Website: FirstCallFriday.com
Email: delisi@firstcallfriday.com
YouTube: First Call Friday
Podcast: From Coffee to Cases with Delisi Friday

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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