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Transforming Tomorrow

Transforming Tomorrow

By: The Pentland Centre for Sustainability in Business
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Sustainability is a key consideration for any contemporary business, from biodiversity to modern slavery, seabeds to factory floors. Transforming Tomorrow guides you through the complex, ever-changing and often exciting (yes, really!!) world of sustainability in business.

Alongside members of the Pentland Centre, international research experts, and business leaders, we cover the theory and practice of mainstreaming sustainability into purposeful business strategy and performance.

Whether you are leading change in your business, or just want to know more about how space weather, human trafficking or architecture may influence the future of sustainability, Transforming Tomorrow is the show for you.

Taking you through it all, hosts Jan and Paul bring insight, perspective, and more than occasional disagreement to their topics.

Professor Jan Bebbington is the Director of the Pentland Centre for Sustainability in Business at Lancaster University. Jan is an expert on accounting, benchmarking (to her co-host’s annoyance), and how business and sustainability intersect. She loves nature and wants to protect it – and hopes she can change the world (ideally for the better). She is also motivated to address inequality wherever it is found and especially to eliminate forced, bonded or child labour. Transforming Tomorrow is one small step on that quest.

Paul Turner is a former sports journalist who now works promoting the research activities in Lancaster University Management School – a poacher turned gamekeeper as his former colleagues would have it. He has always been interested in nature and the natural environment – it comes from growing up in Cumbria – and has been a vocal proponent of the work of the Pentland Centre since joining Lancaster University. He does not like rankings and benchmarking, and is not afraid to say so.

Join us every Monday to uncover new insights and become a little more inspired that you can make a difference in sustainability.

2023 Lancaster University Management School
Earth Sciences Economics Science
Episodes
  • The Murky Waters of West African Fishing
    Dec 15 2025

    Do you know your Omega 3 fatty acids from your Ultra Processed Foods? Your salmon from your sardinella? Dive in, as we look at the importance of seafood to the diets of millions of people – and how global industries and consumption patterns are taking it away from those who really need it.

    Professor Christina Hicks, from Lancaster Environment Centre, is a leading expert on fisheries – particularly in Africa – and the broader food system, and she gives us an introduction to the global trade in nutrients. Her work in West Africa shows how fish provide otherwise unavailable nutrients in places where plants make up the bulk of the diet.

    While in the UK seafood is recommended as part of a wider diet, in these countries it is a key source of micronutrients and protein for the population – especially those who are less well-off.

    Find out the effects of fish farming and the fishmeal industry on ecosystems; the health, environmental, economic and social impacts of moving from local economies of fishers in canoes to bigger boats and factories owned by companies in countries thousands of miles away catching these fish; and the difficulties in policing fishing regulations designed to protect local waters.

    We discover how large corporations build a presence on the Senegal coast – and how it is hard to uncover the ownership of vessels fishing in West African waters; the gender-related effects of machines replacing workers; why Jan is a big fan of haddock; and whether Christina will become a supervillain!

    Plus, is there anything you can do as a consumer to help solve the problems?

    See here for more details on Christina and her work: https://www.lancaster.ac.uk/lec/about-us/people/christina-hicks

    Find out more about the People and the Ocean Knowledge and Action Hub of the Pentland Centre here: https://www.lancaster.ac.uk/pentland/activities/knowledge-and-action-hubs/people-and-the-ocean/

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    43 mins
  • Tracking Climate Change and the Weather
    Dec 8 2025

    For a podcast from a nation obsessed with the weather, we’ve been remarkable restrained in discussing it so far. No more! We’re going full-on into weather forecasting and measurement, to discover what Lancaster can tell us about the world.

    Dr James Heath, from Lancaster Environment Centre, is one of the team taking daily readings from the Hazelrigg Weather Station, which measure temperature and rainfall, and contributes to long-term Met Office records. He has always been obsessed with the weather, and recent years have brought a lot to think about in his role.

    We learn about Hazelrigg’s origins; James’s family links to the Met Office – and the lack of Bill Giles and Michael Fish at mealtimes; why the way we manually measure the climate in the long-term has not changed in decades; and discover what the term ‘since records began’ when we hear about record-breaking weather events.

    Find out the limits of weather stations when it comes to recording patterns beyond a small geographic area; the differences between the weather and the climate; and the changes Hazelrigg has tracked that are reflected across the globe – both for heat and for rainfall levels.

    Plus, are the Norwegians – and their natural gloom – really so much better at forecasting weather in Lancaster? Is Jan always such a slacker when it comes to homework?

    See links to the Hazelrigg Weather Station here: https://www.lancaster.ac.uk/environmental-science/facilities/

    Read about the record breaking weather patterns from spring 2025 here: https://www.lancaster.ac.uk/news/lancaster-scientists-measure-record-breaking-spring-weather

    And find out more about the lawnmower aurora incident here: https://www.bbc.co.uk/news/technology-37168678

    Episode Transcript

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    35 mins
  • The Persuadables: Better Sustainability Messaging
    Dec 1 2025

    Words matter. How you use them when you want to get your sustainability messaging across is key – especially when fossil fuel companies spend billions on advertising.

    As we wonder whether sustainability is even the right word to reach right audience, Florencia Lujani, co-founder and Strategy Director of ACT Climate Labs, joins us to talk about language and communication in winning the battle.

    Florencia works with the likes of Greenpeace and Friends of the Earth, bridging creativity and strategy to drive their messages home. She talks us through the campaigns ACT have worked on to shift attitudes and behaviours around the world – from Brazil to the West Midlands.

    We learn about the Persuadables – the crucial middle ground of the population who believe in climate change but need to be drawn into action or change and away from climate denial. And we take optimism from companies continuing to pursue sustainability plans despite any changes in the political winds.

    Florencia tells us about the key to effective advertising, the problem of false messaging, and the trap of communicating only with those who are already convinced – leaving other to think action is ‘not for people like me’. And she moves from local communities to the United Nations, working across all levels of society.

    Paul admits his bafflement at the non-stop stream of sustainability messaging he is exposed to on his way to work. Jan’s pub discussions are in the spotlight. Roger Moore and Tony Curtis get long-overdue praise. And Jan struggles to accept Pau’s assertion she is an extremist.

    For more details on the Overton Window concept, which is definitely nothing to do with stained glass, see here: https://www.mackinac.org/OvertonWindow

    And find out more about ACT Climate Labs here: https://www.actclimatelabs.org/


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    38 mins
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