
🎙 Trailer — The Lawyer Who Writes: How Legal Copy Converts Clients
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About this listen
In this episode teaser, Chris Adams is joined by lawyer-turned-copywriter Lori Karpman of The Copy Lab, who reveals why lawyers writing for other lawyers is a missed opportunity, and how storytelling, not legalese, wins clients.
Hear a glimpse of:
- What “pain and solution” copywriting really means
- Why legal professionals should consider ghostwriters
- How Lori uses story branding to turn complex legal ideas into client-friendly copy
🎧 Full episode launches Monday, 25 August.
#MuhamiMatters #Muhami #CJAConsulting #LegalMarketing #Copywriting #StoryBrand #Ghostwriting #LawFirmMarketing #ProfessionalServices
Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.
Visit www.cjaconsult.com for marketing & business development services catering to professionals
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