Traditional vs Digital Advertising. Which Outdoor Advertising Works For You?
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Traditional vs Digital Advertising. Which Outdoor Advertising Works For You?
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About this listen
Do you want to know which outdoor advertising works best for your brand? Join Mark and Lorraine this week as they discuss both traditional out-of-home advertising and digital out-of-home advertising. Learn how these two advertising efforts play in the public space and some of the benefits and limitations associated with each. The positioning duo also shares some insights on the recent “Share a Pepsi” campaign and their thoughts on Pepsi swapping the personal touch of your name with your favorite classic foods.
Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning!
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.