In this episode, Lisa Baker returns to the mic after a short break to share five major mistakes businesses make when handling customer complaints—and how those mistakes could be costing you real sales. Lisa breaks down each error, from ignoring feedback to lacking a clear complaints process, and offers practical tips to help you turn negative feedback into golden opportunities for growth.

Whether you’re a small business owner, team leader, or customer care rep, this episode will give you actionable steps to review your current approach, improve customer relationships, and boost retention through better service recovery.

💬 What You’ll Learn:

• Why customer complaints are a goldmine for business improvement
• The true cost of mishandling a complaint
• 5 common mistakes to avoid
• How to create a feedback loop for continuous improvement
• What to do today to level up your complaints process

📌 Mentioned in This Episode:

• Lisa’s YouTube Channel for more customer service tips
• TikTok, Instagram & Facebook: @customercarechannel
• Screenshot and tag @customercarechannel on IG to get featured!

📚 Coming Soon:

Lisa is working on a book that teaches a step-by-step method for reviewing and improving customer experience—designed especially for small business owners. Stay tuned for preorder info!

💡 Call to Action:

👉 Follow the podcast so you never miss an episode

👉 Share this episode with a friend who needs to hear it

👉 Take 5 minutes today to audit your complaints process!

To Do:

Customer Profiling Template: Download

Printable Downloads: Get Organised (use promo code: CUSTOMERCAREPOD)

Enroll onto Customer Experience Course: Enroll Here

Support the pod and Buy a Coffee: Buy a Coffee

Contact:

Follow and send messages on IG: Customer Care Channelor @customercarechannel

So, get listening!

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