Tom Marchant, Black Tomato: Using storytelling to sell emotive experiences
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Tom Marchant, Black Tomato: Using storytelling to sell emotive experiences
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About this listen
In this episode, Jessica is joined by Tom Marchant, Co-Founder of Black Tomato, a leading luxury travel company creating bespoke experiences for its discerning clients.
Influenced by an entrepreneurial spirit from a young age, Tom set out with his co-founders to build truly unique travel experiences that deeply inspire & delight travellers across the world.
Tom shares with Jessica how Black Tomato leverages storytelling to communicate the emotionally fulfilling & authentic aspects of their experiences & how they contrast with traditional notions of luxury.
Tom also shares that while technology is vital in generating efficiencies, it shouldn’t overshadow the authentic storytelling & in-person experiences that build long-term client relationships in the luxury sector.
We would love to hear your thoughts on the episode: email jessica@fashionstrategyweekly.com.
To discuss the episode with fellow subscribers and access bonus episodes, visit fashionstrategyweekly.com.
Edited & produced by Juliet Fallowfield, 2025.