Is TV advertising worth it in today’s world...or is it a waste of money?

In this episode of Todd Liles & the Wizard of Ads, we uncover the 5 truths about television advertising every business owner must know before spending a single dollar.

You’ll learn:

-Why TV has unmatched emotional impact — and the high barriers to doing it right
-How to buy TV that actually works (news + sports, repetition, and beating the DVR)
-The real cost of TV (hint: it’s about audience size, not your company size)
-The power of TV vs. radio storytelling — and why 30 seconds on TV = 60 seconds on radio
-When TV is the wrong tool — and why courage is required for persuasion

Whether you’re running a local shop or scaling nationally, this episode will help you decide if TV belongs in your media mix — or if you’re better off walking away.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Is print advertising dead? Todd Liles and Roy H. Williams (The Wizard of Ads) say no...and they prove it.

In this episode, you’ll discover:

• Why print still works in a digital-first world

• The power of signage, location, and physical presence as marketing tools

• How the De Beers “A Diamond Is Forever” campaign became timeless—and what it teaches us about branding

• Why your message matters more than your medium

• When print can outperform digital for trust, prestige, and impact

From signs that turn into landmarks to stories that last generations, this episode shows why print still commands attention...and why great messages never die.

What you’ll learn isn’t about media trends, it’s about timeless influence.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win, and the remarkable reign.

Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard

Most businesses spend thousands on Google ads, fighting for generic search clicks that don’t convert.

But the real money isn’t in buying clicks...it’s in owning mindshare so customers type your name into the search bar.

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal:

-Why unbranded search ads keep you stuck in a price war
-The difference between “switchable” and “non-switchable” customers
-How to stop competing for cheap leads and start building loyalty
-Why mass media builds branded search faster (and cheaper) than digital alone
-A $40M case study proving you don’t need big ad budgets to win

If you’re tired of paying Google just to be one of many options, this episode shows you how to become the only name people search for.

Watch now and learn how great brands win before the click.

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/wizard